- Evelyn Vega is President of Staffing Strong, a marketing, digital and creative workforce agency.
- Her tips for refining her resume for a new job include: Culture.
- She also recommends paying close attention to keywords, formatting, and grammatical mistakes.
If you’re ready to find your next job, but don’t know where to start, spring resume organizing is the perfect first step.
President Evelyn Vega strong manpowerWe’ve shared these tips on how to refresh your resume to get the job of your dreams at an agency specializing in marketing, digital and creative recruitment based in Chandler, Arizona.
1. Update what’s new and different
According to Vega, your resume should be updated regularly, at least once a year, whether you’re looking for a new job or not.
This way you can add success while keeping it in mind. Also, make sure you don’t accidentally leave out outdated information, such as the wrong date, title (if you were recently promoted), or personal information like your address or phone number.
“It’s a good idea to update every spring,” she said. “By then, I hope to finish the year-end tax settlement and record and include all the major achievements of the year.”
“When someone is looking at your resume, you want it to stay fresh and relevant,” Vega added, “because they don’t look at your resume long enough to get their attention.”
2. Turning Responsibility into Fulfillment
If the bullets on your resume are organized by responsibilities, consider rotating them to focus more on the victories and achievements of your previous or current roles.
Vega says, “Businesses hire people because they want to do certain things.” Think of it as ‘CAR’, which means ‘challenge, action, result. What were the challenges? What motivated you to work? What were you working on? Who have you collaborated with? Then share your results and what your ROI was.”
Having the correct keywords as they are in the job description for the job you want is very important to ensure that your resume isn’t overlooked.
“My background is marketing, so I think of keywords as SEO for your resume,” Vega said. “You need to keep a resume that is relevant to what you do and what job you want. Gone are the days of having one resume and sending it to everyone. It doesn’t work anymore.”
She also warned that if you don’t use the right keywords, your resume could be pushed to the bottom by applicant tracking systems.
“The resume is brought into a system that selects all the keywords in the resume and then structured so that candidates with those keywords appear at the top of the list and those who don’t,” Vega said.
She once said that the HR department had a customer who nearly overlooked a great candidate, who listed their experiences with Photoshop and InDesign and not Adobe, but the hiring manager didn’t realize that Adobe had created these programs. .
“If you look at a job description and ask for a ‘Salesforce Marketing Cloud’ experience, list ‘Salesforce Marketing Cloud’ in your skills,” she said. “If you just see ‘Marketing Cloud,’ you don’t know if you have Salesforce experience.”
4. Clarify short-term and career gaps
Between pandemic-related layoffs, family obligations and other disruptions, many have recently experienced an employment gap, but employers no longer view it as negatively as it used to be.
“Employers can still look at your resume and say, ‘Wow, I can’t keep the job!’ So you know there’s nothing wrong with describing it on your resume.” Vega said.
“Avoid lengthy explanations. Keep them short and concise,” she added. “I’ll include some of the shorter periods because they are contract positions. Also next to your roles are company restructuring, company relocation, caring for sick relatives or elderly parents, maternity or parental leave, etc.”
5. If you’re confused, niche or full of jargon, spell out the relevant experience.
Employers want to make sure potential employees have experience in their industry, but they may not know much about the company you worked for. Vega advises job seekers to spell it out clearly if they feel that hiring managers may overlook certain companies or experiences.
“As a recruiter, I don’t know what the XYZ company does, so it’s wise to list the industries the company is in,” she said. “Especially if it’s related to the job you’re applying for. So if you’re a financial services company, if you put ‘Fortune 500 financial services company’ in parentheses, the reader will be like, ‘Awesome! This is in my industry. Keep reading.'”
6. Make sure the position tells the right story.
Vega instructs applicants to be transparent, using the title that best fits their career path. It is not necessarily an employer-given position.
“Titles are very tricky because sometimes the company gives them the weirdest titles,” she said. “I knew a company that called graphic designers a marketing analyst, but to me a marketing analyst is not a graphic designer.”
Her advice is to list what you actually do with the position and put the company title in parentheses so it doesn’t get overlooked in the position that best matches your skills.
7. Resolve remote work options
Many people want to continue working from home and many employers are embracing it, but you may need to modify your resume to reflect your changing environment. For example, Vega has warned you not to include your position on your resume if you are in a different time zone than the job you are applying for.
“You don’t want to give anyone a bias to say things like, ‘Oh my God, they’re on the East Coast and they don’t want to work PT’,” he said. “But if someone asks you directly, always be honest and let them know that you are open and able to work in their time zone.”
8. Correct Everything
Make sure your resume is free of grammatical and spelling errors. Vega encouraged friends and family to read this book to discover problems.
“People take it for granted, but I can’t tell you how many mistakes and typos I’ve been looking at my resume,” she said. “Sometimes there are a lot of grammatical errors because the spell checker can’t pick up certain words, because it’s not in the right context, like there and theirs.”
Having someone else review your resume is especially useful when you get too close to the document and see mistakes. If friends and family don’t understand your job description, skills or achievements, neither will potential employers, Vega added.
If all else fails, read your resume backwards.
“I work with copywriters, editors and proofreaders, and I always ask the proofreaders, ‘How can you be so good at this?’” Vega said. “Their first tip is to read backwards.”
9. Check the form
While content is important, Vega advises that it’s also important to ensure that all headings, bullets, and paragraphs are consistent so that your resume looks professional.
“It’s very important to use the same type of bullets, the same font style,” she said. “Please make it easy to read.”
10. Make it easy to contact
Vega recommends that you include your email, phone number and LinkedIn profile link as the first items on your resume so potential employers can easily reach you.
“I can’t tell you how many resumes I’ve received without contact information,” she said. “It’s now easier to find people with LinkedIn, but it will be more successful if you can easily find potential employers.”