Apple takes a new blow to Facebook with surprising report


Apple took a new blow to Facebook by announcing some surprising information about iPhone ad targeting.

Over the past few years, iPhone manufacturers and Facebook have been embroiled in a heated debate over privacy issues. Things got even worse after the release of Apple’s App Tracking Transparency (ATT) feature in iOS 14.5. This feature limits the data Facebook can collect by giving iPhone users the option to opt out of tracking.

And opt-out—Facebook could lose more than $12 billion as a result of iPhone privacy features.

However, some have accused Apple of introducing ATT to boost its own advertising. The iPhone maker vehemently denies this and even commissioned a white paper to prove its commitment to a world of privacy.

Apple has always claimed that it can target iPhone users with ads without collecting much personal data. Goes Against Facebook’s ethosAnd of course the other tech giant Google, which is introducing its own cookie replacement, subject.

Apple now has some surprising news to back up its claim to private ad targeting. In a presentation to advertisers Apple InsideriPhone makers say untargeted ads are just as effective as ads that use their data.

In a presentation on Apple’s own search advertising business, it was found that 78% of searches on the App Store came from iPhones with first-party data collection turned off. In other words, iPhone users are still responding to ads despite turning off first-party data collection. This is the first time Apple has shared stats about the Apple Ads toggle.

As an aside, the toggle is in Settings > Privacy > Apple Ads if you want to check it out now.

Ads targeting the Apple way

Turning off the Apple Ads toggle allows advertisers to target you via search terms. Apple’s claim is that this method is just as effective as targeting first-party ads and offers advertisers more iPhone users with data collection turned off.

Of course, this is very different from the ATT capability of targeting third-party data in other apps and services for iPhone users, but Apple wants to show that privacy-centric tracking is possible.

it comes with iphone maker Service Team Reorganization You can focus more on your advertising business. It may not be a coincidence, and privacy practices will be welcomed by the industry as more people learn that you can turn off tracking of intrusive ads like Facebook.

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