new york usa
NEW YORK — May 20, 2022 — Ogilvy today announced that Audi of America has selected it as a new creative and strategic agency partner. Ogilvy is responsible for delivering the refined design, technology and performance that the brand is known for, while developing innovative creative ideas that showcase Audi’s sustainable, inclusive and innovative customer experience.
“With the launch of our global brand campaign ‘The Future is Attitude’, we are changing and reshaping the perception of Audi in the United States,” said Tara Rush, Audi’s chief marketing officer (CMO). , the American Audi. “We are delighted to welcome Ogilvy as our new creative and strategic agency. Together, we will bring an innovative, purposeful and electric future to life. We look forward to sharing with Audi fans and customers.”
Devika Bulcandani, Ogilvy’s Global President, said: We are honored to work with a team that wonders how Audi can impact the world and is committed to building meaningful, humane and inclusive brands inside and out.”
This means that Ogilvy’s relationship with Audi has expanded worldwide. The agency also works with luxury car manufacturers in markets including South Africa, China and Germany.