Black date app BLK, ‘Black Biz Owner’, ‘Afro Latino’ and other profile stickers released


  • Black dating app BLK releases a new profile sticker.
  • These include “Caribbean Descent”, “Afro Latino” and “Black Biz Owner”.
  • Insider took a sneak peek at the sticker set to launch on Monday.

In the fast-paced world of dating apps, users can stand out from potential partners in seconds. Photos are the main draw, but this means that dates often make decisions based solely on looks.

That’s why many dating apps introduced profile stickers to catch the eye, and BLK, a dating app for black singles, launched its own.

Insider got a sneak peek at BLK’s new sticker ahead of its expected launch on Monday. Includes “Caribbean Descent,” “Black Biz Owner,” and “Afro Latino.”

“We’re making stickers that are culture and community unique that you don’t find on other apps,” said Jonathan Kirkland, BLK’s Head of Marketing. . “Mainstream apps probably won’t go that deep into this level of representation.”

The 30 new BLK stickers were designed by Colombia-born New York-based artist Leonel Gonzalez. The design was based on a survey of BLK users, most of them Gen Z or Millennials between the ages of 18 and 35.

Kirkland said BLK’s new “Poly” sticker came when the company realized it had a large number of polyamory users, even though polyamory was a less frequently discussed topic in the black community.

Kirkland said he hopes the stickers reflect the community the app has built in recent years. He said the app served effectively as a crowdsourced digital resource hub for the awakening of racial justice that swept the world after the murder of George Floyd in the summer of 2020.

Badges indicating the trend of introducing stickers to dating apps during the pandemic, specifically vaccination status. OkCupid, for example, lets you add a preference label to your profile, and Bumble users can let fellow singletons know they’re complete.

BLK is part of the Match Group, which is also owned by Tinder, Hinge and OkCupid.

Kirkland said he hopes the new BLK stickers will appear on t-shirts, hats and other merchandise soon. “We’re at the heart of dating apps, but we’ll be moving more into the lifestyle space this year and throughout the next year,” Kirkland said.

Here are some of BLK’s new stickers:

Rocks is a hairstyle for people with natural black hair.


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This sticker represents black Latino.

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Supporting black businesses has been a major call to action for black activists after Floyd's murder in the summer of 2020.

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This sticker represents natural hair movement within the black community.

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Kirkland told Insider that BLK is a comprehensive app open to LGBTQ+ users as well.

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BLK wants to express its users from the Caribbean with this sticker.

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Singles were tired of dating apps during the pandemic, and many wanted to meet in person instead. The new app was signaled by facilitating in-person events.

BLK hosted virtual homecoming during the pandemic, but is now planning its own concert and convention for Juneteenth, an American holiday that celebrates the freedom of enslaved African Americans.

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