Dame Judi Dench mentions the role of ‘M’ as the protagonist of MoneySuperMarket.

Dame Judi Dench recently starred as brand ambassador for price comparison portal MoneySuperMarket, transitioning from big screen to small screen.

The venerable Oscar-winning actress takes on the lead role of Team MoneySuperSeven, a purple patriot group dedicated to cutting the British banknote.

New Commercial Arts’ ‘Saving Nation’ harnesses Dench’s star power to fuel an effort to cut a total of £1 billion in insurance, mortgage and loan costs to weather the cost of living crisis.

Assuming the codename ‘Eight’, Dench will act as the main operator of the hi-tech villa, ensuring the team delivers the best possible deals to the public.

Ian Heartfield, Creative Founder of New Commercial Arts, said: Who could lead them better than Dame Judi Dench?”

Lis Blair, General Manager of Insurance, Marketing and Customers at MoneySuperMarket, added:

Dench recently collaborated with fellow screen and stage star Benedict Cumberbatch to promote Red Nose Day 2021.


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