Dame Judi Dench recently starred as brand ambassador for price comparison portal MoneySuperMarket, transitioning from big screen to small screen.
The venerable Oscar-winning actress takes on the lead role of Team MoneySuperSeven, a purple patriot group dedicated to cutting the British banknote.
New Commercial Arts’ ‘Saving Nation’ harnesses Dench’s star power to fuel an effort to cut a total of £1 billion in insurance, mortgage and loan costs to weather the cost of living crisis.
Assuming the codename ‘Eight’, Dench will act as the main operator of the hi-tech villa, ensuring the team delivers the best possible deals to the public.
Ian Heartfield, Creative Founder of New Commercial Arts, said: Who could lead them better than Dame Judi Dench?”
Lis Blair, General Manager of Insurance, Marketing and Customers at MoneySuperMarket, added:
Dench recently collaborated with fellow screen and stage star Benedict Cumberbatch to promote Red Nose Day 2021.