Didi joins Kanye West to boycott rapper Adidas

Diddy and Switz Beats are reportedly joining Kanye West for the match against Adidas. The ‘Turnda’ rapper, 45, has had public feuds with two companies, Adidas and Gap, which had previously been contracted to deliver the Yeezy brand.

After Yega publicly insulted the brand, Didi, 52, and rapper/music maker Swizz Beats, 43, expressed their support for Kanye West through social media platforms. In a text message screenshot posted separately to Diddy and Kanye West’s Instagram accounts, Diddy said to the ‘Gold Digger’ artist, ‘Please can. [sic] Send me something I can post next to you! I can post to support you! I will never wear adidas until the end of my life.

Kanye West, legally known as Ye, wrote in the post, ‘Praise God Love you. Another slide in the post captured an item shot of a shoe like the Yeezy released by Adidas marked with a red ‘x’ above the photo. Music producer and rapper Swizz Beatz also expressed support for Kanye West, saying, ‘I usually care about my business, but this is DEAD WRONG! Let @kanyewest do this and it will happen to us too!

Rapper Diddy Promises Adidas Boycott After Kanye West’s Brand Discord

Reportedly, Kanye West’s allies are lining up for a relentless and heated confrontation with Adidas, and they currently have several hip-hop giants willing to join him. Swizz Beatz and Diddy both supported Kanye West’s recent attack on shoe brand Adidas with individual Instagram posts. Now embroiled in a legal culture war with Triller over Verzuz, Swizz Beatz admits he’s engaged in the debate while also urging Adidas to treat Ye like a Spike Lee joint and make the best of it.


This post is said to have been supported by industry executives such as Bu Thiam and Dre London. Also, Diddy, who eventually messaged Ye, promised not to wear clothes made by Adidas until everything was streamlined. Diddy referred to Run-DMC to steer the brand into hip-hop fashion, but he assumed Ye and the culture were more rude and took steps to set everything on fire. Bad Boy CEO emerged as a kind of guardian in 2022. He, along with Swizz and Timbaland, took exactly the same place in the fight against Triller. Yes was reported to have stolen his designs of sportswear, sold them in lower quality and more expensive versions, and solicited meetings with representatives of other companies.

Also read: Why does Kanye West wear winter clothes in summer? YE explains on Instagram.

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