Ahead of the premiere of Stranger Things Season 4, Doritos is partnering with Netflix to take the brand in a new direction, bringing tortilla chips to the terrifying Upside Down.
The snack brand offers a multi-dimensional fan experience, centered around virtual concerts of ’80s giants including Soft Cell, The Go-Go’s and Charli XCX.
The nostalgic ‘Live From The Upside Down’ bills itself as a lost concert after the tour bus headed for Doritos Music Fest 86 crashed, driving all musicians into a chaotic alternate dimension.
The absurd premise has to do with the limited edition launch of Doritos 3D Crunch Three Cheese. These are chips that reach all spatial dimensions where you can put as much cheese as possible into your tortilla chips (and concerts).
The thing is, the only way to get tickets is to grab a bag of Doritos or Doritos 3D Crunch and open the necessary dimension-shifting portal that will take fans through 36 years of crafted concert experiences.
To complete the space-time-bending experience, fans can purchase exclusive concert merchandise to celebrate the event in our very own universe.
Stranger Things has previously worked its magic to overturn the Burger King brand.