Emirates Airline, the leading national airline in the United Arab Emirates (UAE), is all set to jump into the digital asset space leveraging cryptocurrencies, NFTs and metaverses.
This entry, he said, is part of a strategy “to connect with customers in a faster and more flexible way.” report.
Acceptance of Bitcoin, NFT and Metaverse
Emirates will soon enter the cryptocurrency industry by introducing Bitcoin as a payment method. The company will also add NFT collectibles to its website for trading. Therefore, the Dubai-based airliner mentioned that it will carry new staff to Metaverse and NFT.
Chief Operating Officer Adel Ahmed Al-Redha said the main goal of the move is to build applications that can track the needs of different customers. He also explained that airlines will utilize blockchain technology to track aircraft records.
“With Metaverse, we can transform the entire process into a metaverse-type application, whether it’s operations, training, sales on a website, or complete experience, but more importantly, making it interactive.”
Embrace advanced technology
The development comes a month after Emirates announced plans to launch NFTs and experiences on Metaverse for customers and employees. Embracing the digital asset space is in line with the UAE’s vision for a digital economy, the company previously explained.
In response, Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates and the Group, also said that the company is using advanced technologies to enhance its business processes, improve customer service and upgrade the skills and experiences of its employees. claimed to have been adopted. . he added,
“We look forward to opportunities in the digital space of the future and are making significant investments in terms of financing and resourcing to develop products and services using advanced technologies that will deliver revenue, brand experience and business efficiencies.”
The airline also said it will continue to work with industry partners to strengthen its Web3 strategy while hiring new talent for upcoming initiatives.
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