EA Sports Ends Video Game Partnership With FIFA

Electronic Arts and subsidiary EA Sports end 30-year partnership with gaming company FIFA, the global football association presentation on tuesday. Starting next year, the very popular FIFA video game franchise will be known as “EA SPORTS FC”.

“This new independent platform will bring new opportunities for innovation, creation and evolution,” Cam Weber, Group GM and EVP of EA Sports & Racing, said in a statement. You will be able to realize it. But that won’t be possible until we offer one more year of the widest range of games with our current naming rights partner, FIFA,” he added.

EA will continue to maintain the appearance of most of the teams and players that have made the game so popular thanks to separate licensing agreements with England, Spain, Italy, Germany, the United States, and European Football Association UEFA’s global football leagues.

electronic arts (EA)‘ The stock has been essentially flat since the news.
FIFA said in a statement The FIFA 23 video game featuring the upcoming men’s and women’s World Cup hosted by FIFA has announced that it has granted EA approval for a one-year extension later this year. However, the Governing Body will now work with “third-party studios and publishers” to develop new games over the next two years, discussing a “major new” FIFA game in 2024.

FIFA President Gianni Infantino said in a statement: “I can assure you that the only true game bearing the FIFA name will be the best game available to gamers and football fans.” “FIFA 23, FIFA 24, FIFA 25 and FIFA 26 and more – the constant is the name of FIFA and will remain forever and will remain the best.”

EA Sports owns several popular video game sports franchises, including Madden (Football), NHL (Hockey), PGA Tour (Golf) and Formula 1 (Racing), but says FIFA is by far the top-grossing company.

“FIFA is our biggest and most popular game and franchise,” the company said. Latest Annual Report last year. “The revenues of the FIFA franchise, including the annual console and PC games that continue to be one of the best-selling games on the market… are important to our business and will continue to be so.”
Depending on the According to the New York Times, the FIFA franchise has generated more than $20 billion in sales over the past two decades. EA declined to comment on the game’s revenue with CNN Business. In its annual report, the company said it “has historically generated a significant portion of its net sales”. nearly $7 billion From FIFA in the last fiscal year of the company.

In a statement on Tuesday, Weber thanked “an amazing community of over 150 million fans” that made FIFA “the largest in the world”. [soccer] entertainment platform”

On Tuesday, the gaming company also touted support for global sports giant Nike.

DJ van Hameren, Nike’s EVP and CMO, said in a statement shared by EA, “We continue and expand our long-standing partnership with EA Sports by serving players at the intersection of sports, gaming and culture. I am happy to do it,” he said. “Partnering with EA SPORTS FC will truly grow the way our community enjoys and engages in sports.”

— CNN’s Kevin Dotson contributed to this report.


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