Although Google isn’t a social media channel in itself, one of its features, Google Web Stories, is similar to the story format found on popular sites like Instagram.
This presents a unique opportunity for creators, so read on to learn more about Google Web Stories, what you can do for your business, and how to create and influence stories.
What is Google Web Stories?
Google Web Stories is an interactive, video-first content that creators can use to share information with their audience through tapable pages that contain audio, images, and text. The Web Stories format was formerly known as AMP Stories.
Google says that the best styles for form are first-person narratives, always-updating stories, live stories, education and experience stories, and quizzes and surveys.
Web Stories appear in standard Google search results and in a carousel of Google Discover, and can also be added to newsletters and linked from social media accounts. The image below shows a web story from Google Discover on the left and Google Search on the right.
Web Stories are also individual pages of your website, so they can be indexed and displayed in relevant results. You can display it as individual content within your website or embed it like a podcast episode or YouTube video. The Google for Creators video below explains more.
Google Web Stories Format
A web story consists of three parts: a poster, a cover, and a story page.
A poster is the first thing someone sees in a story, which Google describes as packaging. The cover page is the first page of your story content, and the story page is where you start telling your story and narrative with video, text, and your favorite assets.
There is only one poster and cover per story, but you can have multiple story pages.
Can I monetize Google Web Stories?
you can Monetize Google Web Stories You can also include affiliate links as attachments or CTAs with AdSense, Ad Manager and Display ads.
Examples of Google Web Stories
1. Input – Ford’s Mustang Mach-E 1400 Prototype
This web story begins with what feels like a real experience when a car zooms in on the screen and races through the racetrack. Ford’s Mustang Mach-E 1400 prototype is a great web story because it engages users with its professional use of video. This web story implements the video-first elements recommended by Google and continues to be interactive with the rest.
2. Nylon – 10 Black Books to Add to Your Summer Reading List
To add to your summer reading list, Nylon’s 10 Black-Authored Books Story is a great example of a professional use of attachments and shoppable links to inspire viewer interaction and smooth the user experience. Viewers can tap to read each book’s summary and, if interested, click on the link to automatically direct them to a site where they can purchase the book.
3. Vice – Burger Sisters in Kenya
Burger Sisters of Kenya is the web story of two sisters who run the famous burger food truck in Kenya. The story features a dialogue-like first-person narrative, high-quality video and visuals, and is highly inspiring with accessibility in mind through captions and audio transcription.
How to Create a Google Web Story
This Google format offers a number of benefits to your business, such as the ability to share your unique and compelling brand story with your audience, drive engagement with an interactive element, drive traffic through multiple channels, and monetize and monetize your business. can.
Let’s see how to make it.
1. Write a storyboard to the storyboard.
The first step is to write the storyboard and write the narrative. made by google Storyboard Script Template Use to draft web story narratives.
2. Choose Editor.
After creating the final draft, choose an editor to use to create the story. If you have developer skills, you can: tutorial Powered by AMP, which guides you through the process of creating a story using custom features.
If you don’t have developer skills, you can use one of our recommendations. No-coding editor.
If you are a WordPress user, you can use the Web Stories plugin.
Google Web Stories Plugin
that much Web Stories for WordPress A plugin made by Google makes it easy to create and publish web stories on your WordPress site. The editor includes templates, drag-and-drop builders, space for custom branding elements, and lets you import existing assets from your WordPress media library.
3. Create a web story
Once you’ve chosen your editor, start building your web story.
4. Test your web story before publishing.
The final step is to enable Web Stories on Google, which requires testing with various tools.
To embed a web story on your WordPress site, use: web story block it. If you used the AMP tools to create your web story, you’ll receive an embed link that you can paste into your site’s code.
Best Practices for Writing Google Web Stories
Let’s look at some best practices for creating web stories.
1. Video First Storytelling Champion.
Google intended Web Stories to be video-first. I prefer video over everything else, but audio, images and animations to help create a narrative are welcome. It can contain text, but when using it, aim for less than 280 characters, or around 40-70 words per page.
2. Use attractive elements.
Stories aim to use interactive elements as they should be interactive and engaging to the user.
The best way to do that is to have multiple story pages to grab viewers’ attention, tap and learn more. It can also include interactive quizzes and surveys, CTAs, and links to various pages to enhance viewer interaction with content sources.
3. Use your brand identity.
Stories appear on SERPs and Google Discover, so include a unique brand element to let your audience know you are.
4. Make sure the story is a valid AMP.
Web Stories run on the AMP framework, so AMP must be valid. We’ve recommended various testing tools above, so use them throughout the process to get your stories to appear on the web.
5. Make your web story accessible.
I would like to advocate for visual storytelling, but web stories should also be accessible. Add alt text to images, transcribe audio, use subtitles and captions, and add metadata to stories so everyone can benefit.
6. Pay attention to Google’s SEO standards.
As mentioned above, a web story is a page on your website. As a result, when creating a web story, be sure to index it with SEO best practices in mind and prepare it for display in the SERP.
Google Web Stories SEO Checklist
- You want to add metadata to every element of your web story. This is because the metadata discovers features that talk directly to the search engine and want to learn what’s inside it. You can optimize this by: AMP Metadata Guidelines.
- A web story is a page on your website, so you want it to be your own standard. Each story must have: link rel=”standard” to yourself.
- Story titles must be less than 90 characters long.
- Add your web story to your sitemap and don’t include the noindex attribute. You can use I to check if an index has been created.ndex coverage report.
- Required for any web story AMP structured data.
- All images require alt text to be more discoverable, and videos require subtitles.
The story format is worth considering as it offers similar benefits to other channels on Google. When you’re ready to use this feature, use the guidelines in this list to create unique, interactive content that will delight your audience.