Facebook dating was a fatal failure. And I know why.


Facebook Inc, Now called meta, presentation In May 2018, Facebook Dating, a dating app, was launched. will soon beat tinder.

And it’s not surprising given the company’s size, technology, and, most importantly, the sheer amount of data Facebook has collected about its users. After all, research shows that Facebook knows us better than my motherThen why”meaningful relationship“?

But now, four years later, it has not dominated the market. Most people simply forgot about it. Numerous reports claiming dating apps actually doesn’t work. Facebook’s own data Propose Not many people use the service – about 300,000 in New York, 3 million claims Bumble user in New York.

as Online Dating Tech Researcher, I couldn’t take my eyes off of the Facebook dating announcement. But I’ve never heard of market success, so it took me a while to look at it. Now it looks like you have a good idea why the app failed.

my experiment

When I activated my Facebook dating profile (purely academic curiosity), overwhelmed by the number of very attractive profiles exposed in the first few hours. I started “Like” and soon got a “Match” notification, which also means that people “Like” me.

your own research It shows that it is rather rare to see positive signals on dating apps from heterosexual male users. Nevertheless, my phone did not buzz for hours. But I started checking my profile and soon realized that this was too good to be true.

I started chatting to see what was going on. I did not have an ethical permit for full research at university, so I made it clear in my profile that I was there for a chat.

However, as I wrote a couple of messages to one person, I got a phone number and an invitation to bring stuff to WhatsApp. My past work showed this Usually occurs after at least 20 messages. And within 3-4 days. According to science, this was a light-speed date.

In a matter of hours, I had a lot of attractive match lists that I wanted to talk to “about interesting things” on WhatsApp and not the app. Interestingly, no one sent an Irish number (often British or Polish), but they all assume they lived in Ireland.

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They all wanted to talk about something interesting on WhatsApp.

Things got weird faster. Not only did the text messages look very similar, but profile names, including Lily, Sandra, and Miriam, were gradually replaced by Tomasz, Moises, and Andrew as the app continued to like and match them. When I asked “Andrew” in Japan if “her” was a common name for girls in Japan, she said it was a German name. Tomasz, also known as Diana, said it was the name of her ex-boyfriend, but Moises didn’t reply.

At this point, I began to suspect that I was working on an organized phishing campaign with the aim of associating my phone number with my name via WhatsApp chat, and heaven knows what will happen next.

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A rather peculiar naming convention.

If there was one social networking company that could verify the authenticity of a user, it would be Facebook/Meta. The rich data shared with the app makes it very easy to verify your account. in fact, We rely on Facebook authentication A system for logging into many other services and apps, including Tinder and Bumble.

So, why didn’t Facebook delete all these fake profiles?

problem on the horizon

facebook dating all kinds of scandals, Cambridge Analytica One, including congressional interrogation. If personal data had been used in an infringing manner for matching purposes, it would have been more outraged. Facebook Dating’s original vision seems to have died in the water before it started properly.

The app’s rather primitive design suggests that it has little to no attempt to compete with existing dating apps. Your experience will be similar to your experience on Tinder 10 years ago.

It seems intentional for Meta to allow fake accounts to hide around Facebook dating. Not many real users. When the fake account is removed, the app is actually empty and Facebook wants to check many profiles to stay around the app longer.

What can we learn from all of this? It can be difficult for users to immediately detect fake accounts on dating apps, so it’s important not to share phone numbers and other personal information before a level of trust is established. A desire to take the next step, general profile descriptions, and rather inconsistent responses to messages can all be bad signals to watch out for.

For the first time since its launch in 2004, the growth of Facebook users has stopped. this last quarter. And Many of us are guessingThis may be why the company chose to change the company name by separating the social networks Facebook and Meta. metaverse. So, Facebook Dating’s failure was probably an early sign that Facebook’s problems were serious.

Conversation accessed the Meta to get comments, but did not receive a response.conversationconversation

This article is taha yaseri, associate professor of sociology; Geary Fellow, Geary Institute for Public Policy, University College Dublin is reissued from conversation Under Creative Commons License. read original article.

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