Google, MoneySuperMarket and Schweppes were among the first advertisers of Elizabeth Line.

Google, MoneySuperMarket,, Sage and Schweppes are the first brands to advertise on the new Elizabeth Line.

The opening of the new route (24 May) will open 329 advertising sites globally and the Elizabeth route will add 10% to London Rail’s capacity.

By 2026, the new route is expected to accommodate around 170 million passengers per year.

The new advertising site will include 16 digital runways with seven pairs of digital ribbons and 234 platform edge screens.

Four gateway screens and 32 new digital billboards are also debuting, including above the escalators on Tottenham Court Road.

Chris Reader, head of commercial media for Transport for London, said:

The Elizabeth Line is the first line built with advertising infrastructure and the new billboard will add to Global’s outdoor inventory available on digital advertising platform Dax. This means advertisers can buy data-driven campaigns across digital outdoor and audio.

Mike Gordon, Global’s Chief Commercial Officer, said: “

Separately, a new map launched to include the Elizabeth Line will be sponsored by Ikea over the next 12 months, with markers marking the nearest public transport option in IKEA stores.

“We want to make IKEA more accessible and sustainable, while also making it easier for our customers to get to us via public transport,” said Michael Hawkins, IKEA London Market Regional Manager. By sponsoring Tube map, an instantly recognizable design icon, we will help our customers find the easiest way for us.”

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