Google has updated the Google Business Profile Guidelines page under “Guidelines for Chains, Departments and Individual Entrepreneurs” to allow virtual food brands to be listed with “Conditions”.
One of the more popular virtual food brands is MrBeast Burgers. Popular YouTube creators deal with local burger shops to sell their own branded burgers, but MrBeast doesn’t have an official burger shop or staff. Buy virtual branded food made in your local store. Joey Hawkins said Along with these updated instructions, “Mr. Beast is a list allowed and must be set to a service area list (no address).”
Updated instructions. updated guideline Now it says “virtual food brands are conditionally allowed.” Go ahead and write the following conditions:
Co-Location Food Brands Offer Pickup Service
- Food brands in the same location must each have a separate, permanent sign. You must indicate your address only if you are providing pickup service to all customers.
- Delivery-only brands that are excluded from shared kitchens (non-collectible options) should hide their addresses and add coverage to those brands to avoid confusing customers.
Delivery-only food brands
- Delivery-only brands (such as brands operating in virtual kitchens) are acceptable as long as they have their own brand packaging and unique website.
- Multiple virtual brands operating in one location are allowed, but require additional verification steps.
- Delivery-only brands should add coverage areas and hide addresses from their business profiles so as not to confuse their customers.
- If a food brand has a partnership that has approved Virtual Kitchen as a verified supplier of food, Virtual Kitchen can manage each approved brand’s business profile once approval is confirmed.
- A facility with Doordash Kitchens, a delivery-only brand, may have a separate business profile. Only persons associated with the facility can assert and view this profile.
Virtual food brands in local search. Yes, the fictional food brand MrBeast Burgers actually appears in Google local search results.
Why we care. So, Google is now allowing virtual food brands to include listings in their Google Business Profile and in Google Maps and local search results. If you have or run your own virtual food brand, you can technically show it in local search results on Google Search and Google Maps. This is true even if the address is not technically listed and the business does not have a physical presence outside of another business knocking on the new label of the product.