Hailey Bieber’s skincare brand Rhode has been sued for trademark infringement in the clothing line of the same name.

Hailey Bieber has been in the water for a while over the name of her new skincare brand, Rhode.

The model is being taken to court by a clothing line that has sued Bieber.

Here’s everything you need to know.

Hailey Bieber got into Rhode’s legal troubles.

A business named after Hailey Bieber has been sued for trademark infringement by a clothing brand of the same name.

The lawsuit was filed in the Southern District of New York in Manhattan on Tuesday.

NYC co-founders Purna Khatau and Phoebe Vickers said they want Bieber to stop using the brand name.

They also claimed that Bieber’s logo resembled Rhode NYC.

It also noted that Bieber had previously attempted to purchase the brand name, but failed. So they said they launched their skin care line on June 15, 2022, despite the model being aware of their existence.


Rhode NYC co-founders have revealed that Hailey Bieber was trying to get the brand name out years ago.

Lord NYC released an official statement on their Instagram page on June 21st.

The company’s co-founders wrote that they were ‘forced’ to sue Hailey Bieber to protect the brand.

They also confirmed that Bieber tried to buy the company name four years ago. However, the owner refused her request.

Khatau and Vickers say, ‘Hailey can choose any brand for their skincare line. The only brand name we have created is “RHODE”.’

Moreover, the statement also notes that Bieber’s skincare line is ‘harmful’ to the company, including its employees, customers, partners and everyone involved.

TMZ mentioned that they are already starting to face problems on the internet. Social media users trying to tag Bieber’s brand are causing consumer confusion by accidentally mentioning their name.

Lisa T. Simpson, Rhode NYC’s litigation attorney, said, ‘[Bieber] I did it despite knowing Rhode and his previous rights.’

“You can’t create this brand chaos just because you want to write a name,” she added.

They said her company threatened to overshadow the clothing brand because of the model’s reputation.

Rhode NYC is said to have been formed in 2013. Also, some celebrities have previously been photographed in costume. A-ranking figures include Beyonce, Mindy Kaling, and Kelly Clarkson, which increased their credibility.



I am an avid reader and gluttony observer. My passion for reading and research made me a writer.

Leave a Comment