Halsey mentioned his record label in a recent TikTok video. She claims they blocked the release of her new song.
As for the inner irony, the singer revealed in a recent TikTok clip that TikTok prevented her from singing.
Halsey was stopped by her label to release new music unless she staged a word-of-mouth moment on TikTok as part of a marketing campaign.
Here’s everything you need to know.
Halsey called her record label, which prevented her from releasing a new song.
Halsey turned to TikTok to express his displeasure with his record label, Astralwerks/Capitol.
The star (using both ‘she’ and ‘them/them’ pronouns) has stated that she can’t release new music unless she cheats on a viral TikTok moment.
Halsey says the label won’t release a new song unless it can “fake word-of-mouth moments on TikTok.”
“Everything is marketing. And they’re doing this to all artists these days. I just want to present music. And I deserve a better tb. I’m tired.” https://t.co/RR5qJA1w8A
— Pop Crave (@PopCrave) May 22, 2022
‘I originally liked a song, so I wanted to release it quickly, but the record label didn’t allow it’ ‘I Am Not a Woman, I’m a God’ The artist left a message on a TikTok video. .
She said, ‘I’ve been in this industry for over 8 years, have sold over 165 million records, and my record company says I can’t release it unless I can fool the word-of-mouth on TikTok.’ Added.
Fans React to Halsey’s Latest TikTok Viral Video
The caption reads ‘everything is marketing and they’re basically doing this to every artist these days.’
While some Halsey’s fans have expressed concerns about the star following the clip, many TikTok users are having a hard time taking her word for it.
They consider Halsey Sunday’s post itself to be the viral moment she was talking about in her video. They also lashed out at the accusations she engaged in marketing that she was criticizing in her own posts.
I take care of my own work on the trip to take care of my baby. Four albums deep. coasting. It’s getting this to happen for no reason or it’s become too firm to use as a marketing tactic, but now I’m too deeply into it and can’t turn it back 🤷🏻♀️
— h (@halsey) May 23, 2022
Halsey commented on these criticisms on his Twitter account. “It’s getting this to happen for no reason or to be used as a marketing tactic,” she tweeted.
In her TikTok video, the Grammy-nominated singer performed her unreleased song in the background. The official release date for her next song is still unclear.
The viral TikTok clip has already garnered over 3 million views on social media platforms.
Halsey’s latest album ‘If I Can’t Have Love I Want Power’ reached number two on the Billboard 200 chart.
The music video is literally already finished.
— h (@halsey) May 23, 2022