Hulu And xbox announced a partnership agreement offering a three-month free PC Game Pass to existing US Hulu subscribers as part of the Hulu “Friends with Benefits” initiative. The move to target gamers follows Netflix’s entry into the gaming market. In this gaming marketplace, streamers have created numerous ad-free mobile games as part of their subscription services.
However, the offer from Hulu and Xbox is not a new game plan, but a limited-time deal. According to the company, this current offer is valid until July 23, 2022, and is only valid for PC Game Pass, not Game Pass Ultimate. It’s also only available to Hulu subscribers in the US who want to use the new Game Pass.
It appears that this is the first time Hulu has done this type of deal with a gaming company. Xbox teamed up with Disney+, Disney’s other streaming service, in 2020 to bring it to Xbox Game Pass Ultimate subscribers. 1 month free use of Disney+.
Hulu wrote in a statement:, “Every decision we make at Hulu starts with the viewer. We do this through the stories we bring to life, and the way Hulu appreciates, through curated perks and activations, including the ‘Hulu Friends with Benefits’ initiative, Hulu subscribers can participate in their favorite shows, movies and brands. provide opportunities. Simply being a fan, because that is the purpose of a friend.”
Typically, PC Game Passes are $9.99 per month, so this offer will help PC gamers find “Minecraft”, “Microsoft Flight Simulator”, “Forza Horizon 5”, “Halo,” as well as “The Sims 4”, “It Takes Two” “, access EA Play games like “Star Wars Jedi: Fallen Order”. PC Game Pass also gives you access to many new games the same day they launch in retail stores. xbox said in the announcement More games will be released over the next three months.
Hardcore gamers love to play on consoles, but there are a surprising number of dedicated PC gamers out there. statista There are 1.77 billion people worldwide, and that number is expected to grow to potentially exceeding 1.9 billion by 2024.
on the other side, insider intelligence We believe that by 2022, the number of PC gamers will decline and mobile gaming will dominate. This could explain why Netflix has approached mobile gaming instead of PC. Mobile gaming is another impressive contender in the gaming space, and Netflix has embraced this demographic of more casual and mobile gamers. According to AptopiaNetflix’s mobile games have been installed more than 8 million times since launch.
In March, Netflix released “Into the Dead 2: Unleashed,” the only first-person shooter that could appeal to a wider audience of gaming enthusiasts. furthermore, business insider pointed to old Netflix job list This may have hinted that the company plans to expand into console and PC games. The job posting is for a video game tech artist, and the ideal candidate says “have shipped 3 or more console or PC games as an engineer or equivalent.”
As the “League of Legends” animated series “Arcane” gained popularity in the series, it is not surprising that the game “Hextec Mayhem”, licensed from developer Riot Games, was a success with 58% of League of Legends fans. . The US is more likely to subscribe to Netflix than any other streaming service. Interpret the data. While 55% of all gamers opt for a streamer subscription, 27% and 16% of gamers opt for Hulu’s ad-supported plan and ad-free tier.
Overall, Netflix has 221 million global subscribers and the loss of 200,000 subscribers in its most recent quarterly earnings report disappoints shareholders. In Q2 2022, the total combined subscriptions for Disney+, Hulu, and ESPN+ exceeded 205 million, with Hulu contributing 45.6 million.
There are no signs that Hulu will be taking the same path as Netflix, but it’s interesting that more streaming services are starting to follow each other down the gaming rabbit hole.