Instagram launches new fonts, slightly tweaked logos and more in a ‘visual refresh’.


Instagram is launching a ‘visual refresh’ for branding this week, the company announced. blog post On Monday. The company is introducing a new, slightly tweaked, brighter logo, typeface, and full-screen marketing layout. Instagram says the new refresh is designed to embrace continuous evolution and help “create more immersive and inclusive experiences.”

The new typeface is called “Instagram Sans” and is inspired by the Instagram logo. Instagram says the font is inspired by squares and circles, or “squircles.” The new font also includes several global scripts. The company says Instagram Sans is a modern remix of a grotesque, geometric style. Among the new fonts are Instagram Sans Regular, Bold, Light, Medium, Condensed, and Condensed Bold. You can play with new fonts. Here.

Instagram visual refresh

Image Credit: Instagram

“Instagram Sans is a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the company said. “While designing this new typeface, our goal was to make Instagram Sans globally accessible. We’ve worked with linguistic experts around the world to adapt fonts to global scripts, including Arabic, Thai, and Japanese. We want to support all creators and community members who advance their culture and empower them to fully express themselves in any language of their choice.”

For the new logo, the gradients are a bit more vivid, giving it a “bright and alive” feel. Instagram says they used a 3D modeling process to reconstruct the gradient. When it comes to the new full-screen marketing layout, Instagram says it’s designed to celebrate “content delivery” and simplicity.

The launch of the full-screen marketing layout came as Instagram was testing full-screen home feeds like TikTok. Layout affects how photos are displayed in your home feed, and records show that whenever Instagram changes the way posts are displayed, there is some controversy. In the full screen home feed test, you can use the bottom navigation bar to access the Search tab, Reel, Shopping, and your own page. Icons for switching accounts, composing posts, checking notifications, and browsing messages are still in the top bar.

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