ITV teamed up with creative agency Uncommon to highlight the effects of loneliness as part of Mental Health Awareness Week.
The ‘Britain Get Talking’ project aims to address the topic with a series of activations that include voice memos by the likes of Phillip Schofield and Laura Whitmore. .
“When you’re lonely, you can’t see a way out. Trust me. I’ve been there. It’s really hard and tedious,” said Phillip Schofield.
“But helping a lonely friend is different now. [it] It couldn’t be simpler. Send a voice memo like this. Whatever you decide to say, they will hear you are interested and may decide to just disclose it.”
London is the loneliest city in the UK, according to a study commissioned by the Greater London Authority, and the project seeks to reiterate that that feeling can strike anyone at any time.
“It’s almost villa time. But there is something in the show where we can all do a lot more,” added Laura Whitmore.
“I’m talking about getting people into chatting. Especially if you know someone who feels a little lonely.”
The campaign is supported by Mind and YoungMinds and Scotland’s SAMH to encourage people to connect with others and take care of their mental health.
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