The Q-scores of Johnny Depp and Amber Heard came out during the defamation trial on May 23. During cross-examination, Depp’s attorney asked entertainment expert Kathryn Arnold if Heard’s “negative Q score” had hampered her career.
Depp’s career flourished prior to 2018 and has appeared in several films. He has had a successful career as an actor, from Alice Through the Mirror to Pirates of the Caribbean.
However, things have changed recently, as Johnny Depp hasn’t appeared in a movie since 2018. Fantastic Beasts: The Crimes of Grindelwald appeared most recently.
In response, Arnold informed the court that Heard had previously scored low. “The Q score changes all the time and Amber is as low as one,” she explained.
Depp’s attorney asks if he thinks Heard’s “negative Q score” could be the reason for her low income, and Arnold says “Q scores always change, and Amber was as low as one.” #Justice for Johnny Depp #Johnny Depp #AmberTurd
— thiscountrygirlslife (@countrygrllife) May 23, 2022
Everything you need to know about Q scores
According to Variety, the Q Score is used in marketing to determine an actor’s fame and popularity. This is usually used to estimate how much an actor will have to pay for his role in a movie for advertising.
According to the report, this methodology has been in use for over 50 years and is typically calculated using two sets of questions. To begin, ask respondents if they are familiar with a particular product or performer. The number of “yes” responses is then used to calculate a familiarity score.
After answering “yes” to the first question, respondents are asked whether they would rate it as bad, medium, good, very good, or likes.
The popularity score is then calculated by calculating the percentage of people who know and like the product or performer.
The Q score is then calculated by dividing the popularity score by the familiarity score and subtracting the decimal point. The name of the measurement technique is also inspired by a simple method of division, as the “Q” in the name means “quotient.”
This score also takes into account the awards the actors received and how well their films performed.
What is Johnny Depp’s Q Score in 2015?
Johnny Depp was at the peak of his fame in 2015 and the role he played at the time reflected that. According to Wrap, Johnny Depp had a Q score of 88 in 2015. Sandra Bullock was another actress who received this rating.
Depp worked on two films this year, Black Mass and Mortdecai. The actor has since been cast in roles such as Gellert Grindelwald in Fantastic Beasts and Hatter in Alice in Wonderland.
After that, Depp’s Q score went down.
Depp received perfect reviews several times in 2015, but things have changed in 2016. According to Variety, Depp’s lawyers brought Douglas Vania, who investigated the actor’s Q-score, into a defamation case in 2022.
He claimed that Depp’s public image was damaged after the editorial was published. Douglas goes on to say that Depp had a Q score of 35 and a Q score of 11 in 2016.
Meanwhile, in 2018, it got 31 votes in favor and 16 votes against. In 2019, his score dropped even further, with 29 positives and 15 negatives.