All of Time Square’s Gap stores will be the first physical retailers to have a Yeezy Gap line. Kanye West’s products, in collaboration with Gap, are now available directly from a variety of stores.
Here’s everything you need to know.
Kanye West’ Yeezy Gap Acquires Times Square
It was announced on Wednesday that the Yeezy Gap line will acquire Gap’s New York City flagship store in Times Square for the first time. The product will soon be available in select Gap stores in the US.
The big event kicks off on Thursday, July 21st at 10am.
According to the press release, the space has been ‘redesigned and refined in its most essential form in Yeezy Gap Engineered by Balenciaga’s practical design vision.’
He added, “The entry into the Gap store is to realize the vision of providing easy Gap designs on a larger scale.”
In this redesigned store, clothes are stacked on the mound rather than displayed on hangers or mannequins.
Nevertheless, you can expect long lines of people outside the Gap store soon. The product will be available on the brand’s official website soon.
Easy Gap products, which will be released soon, consist of a variety of clothing such as T-shirts, hoodies, and sweatpants. It also consists of cargo pants and hats that consumers can purchase directly from the store.
Some items from the collaboration between Ye and Balenciaga’s creative director Demna are also available for purchase.
Kanye West and Gap Collaboration
Kanye West and Gap’s history dates back to the singer’s college dropout record when he worked as a retail employee for the company.
The Yeezy Gap collaboration was first announced in the summer of 2020. Mark Breitbard, then Global Head of Gap, said the partnership will provide a ‘next-generation’ experience for customers.
Breitbard goes on to say, ‘We are delighted to see Kanye rejoining the Gap product line as a creative pioneer in defining retail partnerships to the next level, built on the aesthetics and success of the YEEZY brand.’
Over the next few years, Breitbard’s statements have proven to be accurate predictions with several subsequent successes.
One of them involved the long-discussed release of the Perfect Hoodie. ‘Creative Exploration’ by Easy, Gap and Balenciaga was also released.
A few days before the Yeezy Gap was announced, West claimed that the black colorway of the raven mentioned above was ‘sold worth $14 million in one TV commercial’.