In an Instagram direct message, Kanye West ripped Adidas to shreds, saying that almost everything big fashion brands did on Yeezy Day was done without West’s approval. Adidas launched a new product in partnership with a rapper to celebrate the 4th Easy Day on Tuesday, August 2nd, but the person who made this day seems really upset.
The celebrity explained how Adidas first introduced the concept of Yeezy Day in 2019 through an Instagram direct message. complicated.
“Adidas constructed the Yeezy Day concept without my consent and brought and re-imported previous versions without my permission,” the long message reads.
He said the company hired employees who had previously worked with him without their consent and then chose product names and colors without consulting him.
Kanye West said, “(Adidas) picked a color and gave me a name without my permission. They also hired people who worked for me without my permission. They stole my colorway without my permission. They tolerated my style and material access without my permission. I spread the talent of the producers through Adidas Originals without my permission.
Adidas claimed to have revived the vintage look without the musician’s consent.
Despite the Balenciaga collaboration work, a sensation in the music industry said, “We have completely delayed the production of shoes that Demma and I made for Gap. It was a fashion show,” he said.
Ye said that despite Adidas “copying my slides and manufacturing their own version of Yeezy Slides,” the company’s general manager “lied” to him and he was no longer capable of producing Yeezy Slides.
The rant is the latest of many attacks he has faced in business. He criticized their “rudeness” and pointed to business CEO Kasper Rorstad once again in June.
He wrote an open letter to the then-business magnate in response to the raging Instagram explosion.
“For Kasper, I no longer support this blatant copy,” he wrote. A must-read for all sneaker-loving athletes, rappers, and even store associates who want to express themselves but cannot because they risk losing their jobs or being branded crazy.