The concept of Metaverse has been around since the 1980s, but it is only in recent years that hundreds of projects have appeared. What we are experiencing today is a gamified world with limited ability to integrate and engage. Currently, the metaverse is a blank canvas for early adopters to test and enjoy their concepts. However, as we look to the future of participation in the metaverse and bridge the gap between the physical and digital worlds, we need to push boundaries and go beyond what is currently seen in the metaverse. Let’s take a look at the leaders who are starting to build the next generation of the Internet, which will play a powerful role in commerce, engagement and entertainment.
For the metaverse to be successful and become a regular tool used in people’s daily lives, users must be able to participate. In sci-fi concepts or game worlds, the metaverse sounds fantastic. However, if you want to thrive as a social and business tool, you need to make sure you have a utility or incentive layer that keeps users investing. Web3-based technologies play an important role in driving metaverse concepts and ideas through blockchain technology, non-fungible tokens (NFT), extended reality (XR), and artificial intelligence (AI) capabilities. Metaverse, which provides tailored features, engages customers and selected industries, and builds new avenues of virtual engagement, will find the greatest value in its Metaverse as a Service (MaaS) offerings. It will allow users to customize their city in AZ and will serve as the basis for the next internet.
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So, what is MaaS? It is a service model that allows brands to define their space as they wish. The MaaS platform allows other users to create digital locations tailored to their unique needs. For the metaverse to succeed as a practical concept, MaaS solutions will be key. Here’s why.
Different metaverses have different requirements.
Whether it’s a gamified world or an access point to Web3, everyone has a point or vision of what the metaverse is and what it could be. Users want the opportunity to define their space and shape it into a platform that reflects their most vivid imagination. A world where users can connect with their favorite musical or visual artist will be very different from a world created to connect with sports fans. While Web3 works as a common thread across many metaverses, the idea is to use distribution so that each serves a unique and different purpose. The panacea is not what the metaverse is or should be. With MaaS, customization is very important and is in the hands of the creators. While the esports metaverse dome relies more on team branding and gamified tokenization, celebrities may want to create an event space to host virtual concerts.
Each metaverse has different requirements depending on the industry and end-users and the level of engagement they want to enable. The metaverse is a place where brands can expand their fan base and build a community with an extra layer of engagement. Therefore, the branding of not only the elements but also the metaverse as a whole must be different. More customization is needed as more brands choose to extend their community engagement efforts into the Metaverse.
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Not everyone can set up this type of metaverse. Not everyone can learn to code to set up a website, but platforms like WordPress and Shopify have emerged. These platforms provide opportunities for a core foundation built by technical experts and experts in their field, while allowing end-users to customize them according to their branding and strategy. This is the advantage of MaaS.
Built with interoperability in mind
Virtual environments are places where people can socialize, build relationships, and create communities where they can interact with other users in real time. Going one step further, users should not be locked into one metaverse or community, but should be able to interact between different metaverses and interact with their avatars. Imagine having to change your browser every time you need to visit a website, depending on where your website is built or hosted. Chances are you won’t. Interoperability allows the built metaverse to not become a virtual island, but to allow people across multiple metaverses to exchange experiences and possessions. Therefore, each element must be designed around interoperability. Each Web3-based solution must work on its respective metaverse, whether it be tokens, avatars, NFTs or other digital assets.
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Building with interoperability in mind will connect people, open borders, and make the metaverse more accessible for everyone. Borderless solutions have begun in other industries as well, but the same concept should apply to the digital realm. For example, avatars within the esports metaverse should also be able to go to and purchase from their favorite fashion brand’s metaverse.
Enabling users to build on top of the physical world
The metaverse should not serve as a replacement for the physical world, but should be an additional layer of engagement that enhances the real world experience. MaaS allows users to unify their engagement layer even in their own physical world. For example, if a person is exhibiting an NFT in a real home, visitors can scan a QR code to go to that person’s metaverse. Here, visitors can still view the host’s NFT gallery. This feature can be activated via: XR. Without MaaS as an option, the metaverse will continue to be a gamified world that digitally exists as only one separate space. MaaS will bridge the gap between the physical and digital worlds through immersive experiences and always-on layers.
As the metaverse continues to roll out, it is more than just blockchain experts that shape the appearance of the metaverse. MaaS will not only be a catalyst for creativity, it will be the next necessary step for the creator economy to thrive.
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When the Internet began in the 1980s, it would not have grown to what it is today without the people who started building it. Early adopters will lay the groundwork for how and what the metaverse will evolve into. Mass adoption of metaverses is only possible when MaaS allows non-crypto-native users to create their own metaverses, paving the way for a next-generation digital ecosystem.
This article does not contain investment advice or recommendations. All investments and trading involve risks and readers should do their own research when making decisions.
The views, thoughts and opinions expressed herein are solely those of the authors and do not necessarily reflect or represent those of Cointelegraph.
Sandra Hello Head of Metaverse and NFT at Zilliqa. With her deep knowledge and multi-disciplinary background spanning both traditional and digital industries, Sandra leads Zilliqa’s NFT and Metaverse projects across Growth, Partnerships, Strategy, Marketing and Conceptualization. Her global experience in Australia, Asia, Europe and the Middle East enables her to perform at both strategic and execution levels. A futurist and action leader, Sandra is committed to enriching and innovating the creator economy, the Web3 and MetaFi/NFT spaces.