NatWest invests in a series of business podcasts.

NatWest and The Royal Bank of Scotland today (24 May) announce the first episode of a new series of business podcasts hosted by TV and radio host Angelica Bell.

Bell will interview Ella Mills, founder of the Deliciously Ella health food blog and brand, in the first of six bi-weekly articles on “The Business Show.”

There’s a spin-off show called “Business Show Extras,” which goes into more detail on the subject with other guests. The show is hosted by Holly Mackay, founder of Boring Money, and Eshita Kabra-Davies, founder of fashion rental app By Rotation.

Margaret Jobling, Chief Marketing Officer at NatWest, said: “The modern environment in which to start and grow a business presents a variety of complex challenges. We wanted to create an engaging platform where we could provide them with useful insights and inspiration to act with confidence.”

The bank’s investment in audio content follows the “Green Business Builders” podcast produced by VaynerMedia last year.

Sarah Baumann, Managing Director of VaynerMedia London said: It helps you reach people in the time and space that are of their full interest and interest, providing you with better connections and freeing you from the noise of more broadly targeted advertising.”

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