Panel Post: Outdoor Advertising Stand. Digital Advertising: What attracts more people?


Founder and CEO of Pranos Co., Ltd. Pranos is a San Francisco-based company that builds automotive window display systems.

Marketing is not only an important aspect of the future of business, it is the business itself. Responsible for everything else in the company.

At the heart of any company is marketing. Without marketing, your brand would go unnoticed. An effective marketing method sets you apart from your competitors. You can have one of the best products or services in the world, but you won’t sell anything unless no one knows about it or appreciates it. Marketing must be used to advertise a company, brand, and product.

As a result, marketing can make or break your business. Your business is meaningless unless people know about it. Customers help grow your business. So, it’s important to make sure you’re using the right marketing to achieve your long-term success goals.

Which marketing is the best marketing?

Both types of marketing help your company attract the right customers. However, the nature of the two media, online and offline, is very different. Digital and Outdoor Advertising (OOH) are the fastest growing media channels in terms of spend. However, it can be argued that the same factors are driving the growth. It is the increase in consumer mobility.

Outdoor advertising is a type of marketing in public places that promotes a service or product. Typically, these advertisements are placed in public places or on the road. Digital technology can also be used for outdoor advertising. Ads are strategically placed in high-traffic areas to increase visibility.

In the last few decades, digital marketing has taken over the world. Your brand’s Internet presence connects people around the world to your company. Digital marketing uses a unique strategy to promote a brand’s presence on the Internet. Email marketing, web-based advertising, text and multimedia messaging as marketing channels are just a few examples of online marketing tactics.

Why is outdoor advertising so highly regarded?

Why do advertisers use outdoor advertising? Well, online advertising can be difficult for media consumers to understand. And if the ad is not very noticeable, preferably if it is displayed at the top of the webpage, the ad may not be noticeable.

Ad blockers are often used, but users who do not turn it on are continuously exposed to advertisements, making it difficult to stand out from one advertisement.

Because people spend an important part of their day looking at their screens, real ads now have more impact than ever before. People doing online searches are generally good at avoiding pop-up ads and banners, but they pay attention to billboards, street signs, or other visually appealing objects. That moment determines whether a brand is inappropriate or interesting.

Outdoor advertising has evolved from traditional methods to digital technology, which can attract customers far more than fixed billboards. It’s the approach of the future and it dominates here.

Is online digital marketing obsolete?

Simply put, the answer is no. but it is evolving.

Suppose you want to sell a product or service online. You should consider including video in your approach (if you haven’t already). 64% more likely to buy After watching the online video. Also, according to the study of GWI, 54% of social media users use these platforms to research products. Whether it’s a friend’s recommendation or a compelling ad, you’ve probably made a purchase based on what you’ve seen at least once in your feed.

verdict?

Both advertising methods have their pros and cons, so it’s important to research your budget, needs, and target audience. There is a common perception that digital advertising is a scam. According to the results of a surprising new survey, fraudulent losses worldwide are 68 billion dollars It increased from $59 billion last year to $59 billion this year.

However, digital marketing costs less compared to outdoor advertising. The reason is the physical representation of advertising in outdoor advertising. However, it is important to remember that outdoor advertising reaches a larger audience, while digital advertising requires Internet access.

Outdoor and digital marketing can help if you know your audience and what they want. It depends on your budget, the type of audience you want to reach, and the business you want to promote.


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