Sean ‘Diddy’ Combs signs with Motown and launches new record label

Sean “Diddy” Combs has announced a comeback to the music industry.

From Bad Boys Records founder to Ciroc vodka entrepreneur, he announced on Tuesday that he had signed a one-album deal with Motown Records.

After changing her name to ‘Love’ in 2017, Didi also signed a contract with a new record label called Love Records.

“Music has always been my first love,” Combs said in a press release. “The next chapter is Love Records. “It’s about rediscovering love and making the best music of my life.”

When did Didi retire?

In 2016, Combs informed Cigar Aficionado magazine that his “No Way Out 2” album would be his last, and announced his retirement from music.

“I want to make a good stop,” he explained. “And the last album is a fantastic place to call a day.” I want to do a triumphant lap, globe tour and enjoy one last time. After that, I want to do new things and try new experiences.”

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According to the press release, he’s ready to listen to music again and his new label, Love Records, will “dedicate itself to R&B music and release singles and collaboration projects with a collection of world-class performers, producers and songwriters.” “

This is a decisive moment for Motown and Didi.

“For the label, I work with the next generation of musicians and producers to create timeless R&B songs.” “Motown is the ideal partner for my album, and I’m excited to be part of that tradition,” Combs said.

“This is a major milestone for Motown as Didi is one of the most influential voices in music and culture this century,” said Ethiopia Habtemariam, Motown’s CEO and Chairman. Being part of his future progress and record is a dream come true.”

The news comes a few days before Diddy’s hosts and executives produce it. Billboard Music Awards First time on Sunday.

“It will not be like any other awards ceremony.” “I am bringing love and taking frequencies to new heights,” he declared.

Ankita Khanra


Ankita Khanrah is a sophomore in the Masters Program in Communication and Journalism (Integrated) at the KIIT Deemed University School of Mass Communication in Bhubaneswar.

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