A tourism group in Portorož, a summer resort on the Adriatic coast of Slovenia, has decided to promote its destination using non-fungible tokens (NFTs). The project represents the digital element of this year’s campaign to attract visitors to the area.
Tourists in Portorož to collect NFTs and receive prizes
Tourism Slovenia (venereal disease) issued “sLOVEnia NFT” last month, and Portorož in the southwestern municipality of Piran is now the first resort in the country to have its own non-fungible token. The initiative’s main goal is to introduce the two coastal cities as progressive, digital and sustainable destinations, local media reported.
Alexander Valentin, Director of the Portorož Tourist Association, said in a presentation on innovation in Portorož, “The doors of the metaverse are opening, which will become a new market for future generations.”
A new “destination NFT” is meant to earn visitor loyalty. Tourists can collect three tokens from three different collections when performing three activities. Join the prize game, subscribe to our newsletter and share stickers on Instagram to the resort’s @portorozpiran account. You can use 100 NFTs in each collection.
On April 20, Slovenia launched the “We Are Here” campaign in Slovenia, Italy, Austria, Germany, Hungary, Czech Republic and Slovakia. It aims to spread the country’s presence as a travel destination to more markets. Nine tourism service providers are participating and more are expected, Primorske Novice news outlet reported.
In addition to entering the crypto world through NFT initiatives, Portorož and Piran are also increasing their publicity on social media. These cities have recently joined the short video platform Tiktok, the publication said.
In recent years, a small Bitcoin-friendly country, Slovenia has established itself as a leader in crypto adoption in Southeast Europe. Thousands of cafes, restaurants, hotels, beauty salons and sports facilities across the country can use a variety of cryptocurrencies. Last fall, Ljubljana authorities began public consultations on a draft law regulating cryptocurrency taxation.
Do you expect to issue NFTs for promotional purposes in Slovenia and other resorts in the region? Let us know in the comments section below.
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