Shellworks wants to solve the single-use plastic problem in makeup.


Is the beauty industry ready to quit single-use plastics? Shellworks are betting on

London-based biotech startup has raised $6.2 million in seed investment for cosmetic brands to expand compostable packaging that “works like plastic” but does not decompose in about a year The company claims that it has been proven.

Shellworks’ first plastic analogue was developed using shellfish waste, but less than a year after its founding, it “acted like natural polyester” and switched to using a vegan, fat-like substance derived from bacterial cells. Amir Afshar, Co-Founder and Chief Product Officer.

like fifth harmonyShellworks kept the name despite the lineup change.

Insiya Jafferjee, CEO, who co-founded Shellworks after spending nearly three years at Apple, said, “Our vision is to break our dependence on the oil industry by building a new packaging standard that is performance, cost-competitive and truly sustainable.

Blue, green and beige containers made from Shellworks' plastic alternatives.

Containers made from Shellworks’ plastic alternatives.

So far, Shellworks has been working with beauty brands baboon And lihaNot just perfume companies Sana Jardin. Its beginnings can extend to other areas, including cleaning products, he says.

Shellworks is one of many companies busy with development. Alternatives to plastic packaging, there is no estimated unpleasant 500-year decay time for some petroleum products. Notpla, which makes pouches for sauce made from seaweed, Avantiumand Cruz Foam, which is developing sugar-based containers for soda and beer, and replacing shrimp shells with Styrofoam alternatives.

packaging is responsible about 70% According to the British Beauty Council, an industry group, the carbon footprint of the beauty sector.

London-based VC LocalGlobe, a sponsor of companies like TweetDeck and TransferWise, has led the seed round for Shellworks and will go towards expanding the company’s team. Other investors in this round include Cambridge-based seed investor Founder Collective and former Blue Bottle CEO Bryan Meehan.

Leave a Comment