Is the beauty industry ready to quit single-use plastics? Shellworks are betting on
London-based biotech startup has raised $6.2 million in seed investment for cosmetic brands to expand compostable packaging that “works like plastic” but does not decompose in about a year The company claims that it has been proven.
Shellworks’ first plastic analogue was developed using shellfish waste, but less than a year after its founding, it “acted like natural polyester” and switched to using a vegan, fat-like substance derived from bacterial cells. Amir Afshar, Co-Founder and Chief Product Officer.
like fifth harmonyShellworks kept the name despite the lineup change.
Insiya Jafferjee, CEO, who co-founded Shellworks after spending nearly three years at Apple, said, “Our vision is to break our dependence on the oil industry by building a new packaging standard that is performance, cost-competitive and truly sustainable.
Shellworks is one of many companies busy with development. Alternatives to plastic packaging, there is no estimated unpleasant 500-year decay time for some petroleum products. Notpla, which makes pouches for sauce made from seaweed, Avantiumand Cruz Foam, which is developing sugar-based containers for soda and beer, and replacing shrimp shells with Styrofoam alternatives.
packaging is responsible about 70% According to the British Beauty Council, an industry group, the carbon footprint of the beauty sector.
London-based VC LocalGlobe, a sponsor of companies like TweetDeck and TransferWise, has led the seed round for Shellworks and will go towards expanding the company’s team. Other investors in this round include Cambridge-based seed investor Founder Collective and former Blue Bottle CEO Bryan Meehan.