LinkedIn is now reducing the visibility of several types of content in its feeds, including surveys and engagement lures.
What is LinkedIn presentation is changing
Less “low quality content”. Posts that explicitly request or encourage participation, such as comments or responses, will appear less in your feed. LinkedIn looks for these types of posts that exist to “mislead and disappoint” users’ reach.
less votes. You had to know this was coming. If you search LinkedIn regularly, it’s common to see multiple surveys in your feed every day. Many of these come from people you don’t know. LinkedIn promises to have better filtering and only show “useful and relevant” surveys of people on the network.
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Less relevant updates. Have you ever seen someone you’ve never met congratulate you on a recent job change? LinkedIn says it’s trying to reduce how often users see this and show “more targeted activity” on the network.
“I don’t want to see this.” In addition to changing the algorithmic feed, LinkedIn also provides a way for users to tell LinkedIn what they don’t want to say. Every individual post includes a “I don’t want to see this” option. You can limit content by author or subject, and you can also choose not to display political content.
Why we care. This is a positive and necessary change that LinkedIn hopes to provide a feed full of authentic content that is relevant, credible and trustworthy. We don’t want you to use engagement tactics on LinkedIn for your customers or your brand (or yourself). If so, expect engagement and reach to decline as LinkedIn’s algorithm no longer provides more visibility into these tactics.