Show LinkedIn change feeds, less low-quality content, and surveys

LinkedIn is now reducing the visibility of several types of content in its feeds, including surveys and engagement lures.

What is LinkedIn presentation is changing

Less “low quality content”. Posts that explicitly request or encourage participation, such as comments or responses, will appear less in your feed. LinkedIn looks for these types of posts that exist to “mislead and disappoint” users’ reach.

less votes. You had to know this was coming. If you search LinkedIn regularly, it’s common to see multiple surveys in your feed every day. Many of these come from people you don’t know. LinkedIn promises to have better filtering and only show “useful and relevant” surveys of people on the network.

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Less relevant updates. Have you ever seen someone you’ve never met congratulate you on a recent job change? LinkedIn says it’s trying to reduce how often users see this and show “more targeted activity” on the network.

“I don’t want to see this.” In addition to changing the algorithmic feed, LinkedIn also provides a way for users to tell LinkedIn what they don’t want to say. Every individual post includes a “I don’t want to see this” option. You can limit content by author or subject, and you can also choose not to display political content.

Why we care. This is a positive and necessary change that LinkedIn hopes to provide a feed full of authentic content that is relevant, credible and trustworthy. We don’t want you to use engagement tactics on LinkedIn for your customers or your brand (or yourself). If so, expect engagement and reach to decline as LinkedIn’s algorithm no longer provides more visibility into these tactics.

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About the author

danny goodwin search engine land senior editor

Danny Goodwin is Senior Editor at Search Engine Land. In addition to writing daily about Search Engine Land’s SEO, PPC and more, Goodwin also maintains a list of subject matter experts for Search Engine Land. He also helps programming the conference series SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin served as Editor-in-Chief of Search Engine Journal, leading the brand’s editorial initiatives. He was also the editor of Search Engine Watch. He has spoken at many major search conferences and virtual events, and has gained expertise in a variety of publications and podcasts.

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