Stripe launches App Marketplace, scripts and tools to integrate third-party SaaS apps that work with Stripe

stripe, the $95 billion payments startup has launched a number of new products to extend beyond the APIs that have helped make its name and establish its position as a platform for financial services and related business infrastructure. The latest version of these debuts today. The App Marketplace, called a new service, is a new product that Stripe will provide access to third-party apps, as well as access to app publishers, users, and scripts created by Stripe itself. , integrating these apps with Stripe. It potentially represents the biggest leap in payments yet.

The Marketplace launches with the following 35 apps, which Stripe’s customers are already using as part of their marketing, payment, and business development stacks: DocuSign, Dropbox, Intercom, Mailchimp, Ramp and Xero. More will be added over time, Stripe says.

Initially, scripts that integrate these apps with Stripe are available for free. The barrier is low as the goal is to have a threshold for usage. Even though it is a marketplace and will try to encourage more third parties to build apps. For that ecosystem, Stripe may incorporate billing for some of these scripts in the future. On the other hand, third-party apps that are part of these scripts and are paid services will bill the customer directly if the user is not already a subscriber. However, just like the script itself, Stripe may over time offer new payments to its own platform as well.

And perhaps most interestingly, the idea would be to create scripts for the most common uses in the first place, but in theory these scripts can handle any kind of business flow that stays natural with Stripe, even if it doesn’t include the Stripe service. themselves.

Bowen Pan, Product Manager at Stripe Apps, said in an interview, “The app review process has a requirement that it has real business capabilities. “So it can’t just be a quiz app. You have to focus on your business. But without the existing Stripe capabilities, you can It can be a productivity workflow that helps with processing.”

The idea for an app marketplace came from the company’s observations of how Stripe products are used, Pan said. or issuing marketing campaigns, customer support teams, contracts or other contracts.

Historically, customers have typically used these tools with each other in a way that either builds manual integration or no integration at all. (If you find yourself having to call or interact with customer support and wait a few minutes for a response… this is usually one of the reasons: they are looking at and updating multiple databases.)

The idea here is to provide a way to help you speed up all of this. Of course, it is to keep people within the Stripe ecosystem to conduct all their business activities.

The launch of the Marketplace follows the launch of a few other products that go beyond the APIs that Stripe has been using primarily to make it easier: a service that has helped Stripe make a name for its company in recent months. For this purpose, merchants and other users who pay by card online (the company name Stripe also refers to the magnetic strip on the back of the payment card). This included the long-awaited development of cryptocurrencies. Connections, a grid service that helps customers pull financial data from their bank accounts; And most recently, ETL products have been launched to more effectively funnel and analyze Stripe data in Snowflake and AWS Redshift warehouses.

To be fair, the company has made small moves over the years to expand beyond payments and into adjacent areas such as tax calculations, advance payments, and even business establishment. However, this wave of new tools represents a very large financial infrastructure that will teach companies how to fully fill excess value, perhaps a much more important task today given what is happening in both public and private money markets.

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