Studies have shown that although most of us have heard of the metaverse, only 15% can explain it.


This article has been translated from the Spanish version using AI technology. This process can cause errors.

gradually metaverse to be democratized Or at least that’s what we want to believe. Through marketing campaigns, brands venture into a virtual world where they can purchase digital goods and services, attend fashion shows, interact with other users, and even become owners of the digital realm. But according to study title “The new reality of the metaverse and beyond” by Wunderman Thompson Intelligence , even though people have heard of metaverse, most will feel it’s unsafe to try to explain exactly what it is. what?


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To conduct this study, the company surveyed 3,005 people between the ages of 16 and 65 in China, the US and the UK. In March, 74% of those surveyed had heard of the metaverse, compared to 32% in a similar study conducted in September 2021. At the same time, only 15% of respondents said they could explain the concept of a metaverse. to someone else Indicates that familiarity with a concept is not necessarily equivalent to understanding.

This isn’t the first time Wunderman Thompson Intelligence has written a report (the previous edition was published in September 2021), and it seeks to analyze perception while trying to identify which elements of the metaverse will transcend and which will be transitory. is to try. Provide information to brands so they can make informed decisions.

Of those who could explain what a metaverse was, 74% said it would change the future, 72% next-generation Internet, 68% next-generation Internet, and 66% life-changing.

Respondents’ concerns regarding metaverse are: children’s privacy (72%), adult privacy (69%), data protection (69%), child safety (66%) and outcast (57%).

When asked which industry they think the metaverse will affect, respondents answered entertainment (90%), advertising (89%), Sleeve (86%), fashion (85%), sports (82%), finance (82%), health (81%), beauty (80%), government (76%), bars and restaurants (76%).

Those who are interested can check full report Here.

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