Beauty brand Trinny London hosted an interactive retail pop-up experience at The Vinyl Factory in London to celebrate the brand’s latest skincare launch.
Guests had the opportunity to meet CEO Trinny Woodall, who hosted a talk session with a special guest as they explored an immersive area that helps convey the benefits of the brand’s skincare products.
At the three-day event that closed yesterday (12 May), visitors entered the sterilization room with people in white lab coats to provide instructions on how to use the Trinny London online tool to create a skincare itinerary.
The entrance to the indoor garden explodes with color and vibrancy. The first product area was dedicated to cleanser consisting of a yellow big bang installation. In the next section, a floating exfoliant led to a mirror wall inspired by Reveal Yourself products.
Next was retinol, where guests could choose between two rooms covered with curtains. Inside the space, there was a photo time with hanging lanterns and mirror walls creating an infinity room effect. Then guests showed up with sunrise and clouds complemented by a shot of awakening ginger to sip while exploring the brand’s vitamin C product.
To commemorate the launch of Moisturizer Energize Me and Bounce Bag, we prepared a space full of pink bubbles. The firm foam helped to express the skin’s elasticity, collagen, and elastane.
Finally, the retail space allows guests to browse skincare and beauty products with make-up from Trini London makeup artist.
In the Trinny Talks space with Woodall, Rae Morris gave a makeup masterclass on May 10th, Katie Brindle did laughter therapy on May 11th, and Shabir Daya MRPharmS hosted a healthy body Q&A on May 12th.
The pop-up also gave the brand an opportunity to offer a private event for an online community called the Trinny Tribe of over 100,000 members worldwide.
Trinny London provided the project with Muster and Halpern.