Twitter shakes the top leadership. The first move was made as a consumer product leader. Kayvon Beykpour announced on Twitter. Parag Agrawal, the current CEO, said, “I said I wanted to lead the team in a different direction and told me to leave.”
Bruce Falck, General Manager of Sales and Head of Business Unit Product, said: Verified in Tweet (now deleted) He was also fired by Agrawal.
You have had such a big influence. I have great respect and admiration for what you have achieved and I am very happy to have worked closely with you over the past few years.
— Parag Agrawal (@paraga) May 12, 2022
Thanks for everything you’ve done for Twitter. Your influence will be felt by many for a long time. Personally, it’s been great to see you always have your heart, your tenacity, your focus and your deep care for our team.
— Parag Agrawal (@paraga) May 13, 2022
Now Jay Sullivan, who talked about Twitter’s plans to add 100 million daily users in March, will assume the role of Head of Product and Interim Head of Revenue. The move coincides with Elon Musk’s acquisition of Twitter for $44 billion, although Elon Musk has not yet taken ownership of the company.
In a note from an employee The VergeAgrawal wrote, “At the start of the 2020 pandemic, we decided to invest aggressively to deliver great growth in our audience and revenue, and as a company we haven’t reached the mid-term milestones that convince us of these goals.”
Twitter spokesperson Adrian Zamora confirmed the changes in a statement. The Verge, “You can see Kayvon Beykpour and Bruce Falck leaving Twitter. Jay Sullivan is the new GM of Bluebird and interim GM of Goldbird. Starting this week, we’re suspending most hiring and filling out except for business-critical roles. We are cutting non-human costs to ensure accountability and efficiency.”
Product leader and most recently consumer GM, Beykpour has spearheaded some of the biggest feature developments and design changes over the past few years. It’s an amazing change. Agrawal reshuffled management a few months ago, sacking Twitter’s head of design and engineering and putting Beykpour at the forefront of consumer products.
The truth is that this is not the way and time I imagined leaving Twitter, and this is not my decision. Parag asked me to leave after saying he wanted to lead the team in a different direction.
— Kayvon Beykpour (@kayvz) May 12, 2022
Beykpour has been on Twitter since 2015 after acquiring Periscope, a live streaming company he co-founded. As Twitter incorporated Periscope’s live streaming capabilities into its main app, Beykpour moved to a larger company, becoming head of consumer product in 2018 and oversaw unusually productive feature launches for the next several years. Periscope finally closed last year.
Thank you to everyone who dedicated this tweet to these engineers and gave me the opportunity to work with you. it was awesome I have more work to do, so come back to work. I am so excited to see what kind of work you will create. #TIF
— bruce.falck() (@boo) May 12, 2022
to own threadBruce Falck thanked the engineers he worked with and said: It improves reliability and scalability.”
Although Falck’s work is less visible to users than Beykpour’s, he has appeared in the news about a change in the way ads are served on Twitter and reported that he will look into subscriptions to reduce reliance on ad revenue. Casey Newton also reports that Falck’s backyard hosted a chance meeting between Beykpour and Instagram head Adam Mosseri. This was part of how Instagram finally supported image previews for links on Twitter.
Updated May 12 at 1:55 PM EST: Added more details in a note obtained by . The Verge and statements from Twitter PR.
Updated May 12 at 8:37 PM EST: Parag Agrawal added a tweet.