Twitter has gamified its privacy policy. Here’s what you need to know.


To make it easier for all users to understand the new privacy policy, Twitter has refreshed its privacy site and released a video game to help users understand the update.

Two and a half weeks after billionaire Elon Musk announced it had agreed to acquire Twitter for about $44 billion, the tech platform announced a new privacy policy and updated its terms of service.

But this is no ordinary update full of legal terminology. Twitter has made the explicit decision to make the policy easier for the average user to understand. In a statement shared with Drum, Twitter explained that “you shouldn’t have a law degree to understand the privacy policy.”

Beyond softening the tone of the language, Twitter has structured its policy into three clear, new sections: data collection, data use, and data sharing. The policy has also been extended to account for different media types other than Tweets. There is also a new language to describe how media is personalized on Twitter to serve ads to users.

As part of the effort, the company has revamped its privacy website so that users can browse this information and understand the data collected about it, how Twitter uses it and how to control those decisions.

However, to explain the most complex parts of the platform’s policies and engage users, Tech Titan also unveiled a new Privacy Policy video game implemented by award-winning game developer Momo Pixel.

“Twitterbus can be tricky to navigate if you don’t know the way,” said the browser game’s website, called Twitter Data Dash. “So we made the game to give you a little better understanding of our privacy policy.”

In the game, the user becomes a blue dog named Data or one of his friends, moving through 4 levels, trying to bypass the bad guys and collect bones along the way. When the user collects 5 skeletons at a given level, a pop-up explains one of Twitter’s privacy rules and informs the user more if desired. Each popup also includes an option to tweet about your game’s performance.

​​​​​​​​​​​​​​​We hope that the Twitter Data Dash will allow more people around the world to manage their personal information on our services and have some fun in the process, the company wrote in a blog post on Wednesday. “Transparency is at the heart of our approach, and we want to help you understand what information we collect, how it is used and how we can control it. We hope that the Twitter Data Dash will provide a fun and interactive way to learn about topics that have never existed historically.”

The company also said it is working on a new privacy icon, which is “a visual symbol that represents key settings related to security and privacy across services.” We want to create icons that represent certain privacy settings and controls that will be widely recognizable in the same way that most users see a magnifying glass as an indicator of a search function.

“Through research and conversations with stakeholders, people who use or view our privacy settings feel that they have better control over their personal information on Twitter, and what we can do to make settings and control easier for you,” the company said. I learned that this is more, I understand.”

The new privacy policy, redesigned privacy site and browser game are available this week in nine languages.

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