Twitter rebrands media website to focus on creators with new ‘Create’ hub

Twitter presentation Today we have changed the brand name of our Twitter Media website to: “Twitter Create.“The social media mogul says the website is a new hub for creators to access resources, product information and tips to get the most out of Twitter. With this new brand, the company will enable creators to use Twitter’s creator products, They say they want it to be easier to understand how to connect with creators.As part of this new change, @TwitterMedia handle now @TwitterCreate.

Creators can access resources on the website by industry, such as sports, games, news, podcasters, writers, and more. Twitter says it categorizes resources to make it easier for creators to find content that’s right for them. The website also includes guides for creators based on Twitter goals such as monetization, audience engagement, or brand advancement.

“Twitter is more than just tweeting. That’s why we’ve expanded and improved the product area on our site, introducing an educational hub and how-to guides to help you get the most out of all the features and products available to you. You,” reads on the website.

The rebrand came as Twitter explored new ways for creators to get the most out of their social media platform. The company recently introduced a new tool for creators called the “Creator Dashboard”. This tool is designed to help creators analyze how they make money on Twitter and how they monetize it through monetization features like Super Follows and Ticketed Spaces. Creators can also use the dashboard to search for payment history and view information about future payments.

Twitter said it plans to improve the dashboard in the future and make it a place for creators to further grow their community and analyze the money they are making through the platform.

Last October, the company started rolling out “Twitter for Professionals” for businesses and creators. The new profile settings give users additional tools to differentiate their profile, quickly promote content with ads, and leverage Twitter’s future ecommerce efforts. Also in October, Twitter launched a new creator program for Spaces called the Twitter Spaces Spark Program. This program is a 3-month accelerator that aims to reward Twitter’s successful Spaces with financial, technical and marketing support.

With the launch of these new features and resources, Twitter seeks to support creators on its platform and compete with the monetization opportunities offered by other digital giants including TikTok and Instagram.

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