Volkswagen to revive Scout as American off-road electric vehicle brand

Volkswagen is considering reviving SUV pioneer Scout as an off-road electric vehicle brand. according to that much wall street journal. The brand will focus on the US market, where it is likely to compete with popular nameplates such as the Jeep Wrangler and Ford Bronco.

According to newspaper, VW’s board of directors is due to approve the plan on Wednesday. The plan envisions Scout operating as a subsidiary of VW, like Audi, Skoda, Porsche, Lamborghini and Bentley. (A Volkswagen spokesperson declined to comment, noting that the report referred to measures taken by the Volkswagen Group Supervisory Board.)

Although VW is one of the largest automakers in the world, it has a small share of the US market. Plans to return Scout as an electric off-road brand are clearly aimed at securing American car buyers who are increasingly interested in trucks and SUVs. The initiative will be the first time VW has created a separate brand focused on the United States.

VW hopes to sell 250,000 Scout-branded vehicles annually in the United States, with production expected to begin in 2026. newspaper Report citing sources familiar with the plan.

Tech Crunch I have a rendering A view of some vehicles. One appears to resemble VW’s Atlas SUV capable of seating seven, and the other is a pickup truck in the bloodline of VW Amarok.

The Scout was first introduced by International Harvester in 1961 as a compact two-door SUV. A precursor to the more sophisticated SUVs to come, this model was meant to compete with the Jeep, which featured sturdy details and foldable windshields. The Scout and the second-generation Scout II were built in Fort Wayne, Indiana as a two-door truck with a removable hardtop.

Production ceased in 1980 and VW acquired the rights to the brand by acquiring Navistar International in 2020. (Navistar was created in 1985 when International Harvester went out of business.)

VW has hinted at an interest in building electric off-road vehicles in the past with concepts such as the ID buggy, an electric dune buggy. For VW, the buggy is meant to show off the versatility of the MEB or “Modulare E-Antriebs-Baukasten”, which in German means “Modular Electric Drive Matrix”. The company is investing heavily in the MEB platform. 10 million electric vehicles It wants to sell.

VW is said to be willing to put $1 billion into the new Scout brand, including building new manufacturing facilities and hiring US-based executives. The company may also seek external financing for the project, with the possibility of listing its subsidiaries on the open market once the project is launched and executed.

However, VW will have to grapple with supply chain constraints, battery material shortages and rising inflation to launch this new EV venture. The company’s CEO, Herbert Dies, recently said that VW has “essentially sold out on electric vehicles in Europe and America.” Anyone looking to buy an EV from VW, Audi, or another brand in the group may have to wait until 2023 as the company attempts to address chip shortages and production problems caused by China’s COVID shutdown.

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