Walmart Removes Juneteenth-Themed Ice Cream Amid Social Media Outrage

Walmart removed the Juneteenth-themed ice cream tin amid growing backlash from social media users.

The department store included new merchandise along with ice cream and other party decorations to celebrate the day.

But customers weren’t impressed with Walmart’s new display. They denounced the store for profiting from Black Holiday. They also blamed Walmart for trademarking the phrase ‘Juneteenth’, an integral part of black history.

Walmart’s Juneteenth ice cream has been criticized on social media platforms.

Walmart recently launched a Juneteenth-themed ice cream. Packed in the official colors of Black History Month: green, red, yellow and brown. The product additionally included a logo version of the day on the bathtub.

The ice cream swirled with flavors of red velvet and cheesecake.

The label on the ice cream tin reads: ‘Share and Celebrate African American Culture, Liberation, and Enduring Hope’.

Journalist Chris Lovingood shared his thoughts on Twitter. He asked about the brand situation and further asked how the brand’s new offerings would benefit the black community.

Lovingood mentioned in one of his tweets that about 32 trademarks were registered for the word ‘Juneteenth’.

Many social media users have asked Walmart the real intentions of introducing the product. I think it’s one of the ways stores make money.

One of the users criticized the company on Twitter. ‘Capitalism is a retail conglomerate owned by a family of white billionaires,’ she said, marketing and selling ice cream to celebrate the holidays that commemorate the liberation of slaves in a country that was literally built on slavery. Try Walmart’s ice cream.’

Walmart took the ice cream off the shelf and apologized.

Walmart said in an interview with Fox: ‘We have received feedback that some items have raised concerns for some customers and we sincerely apologize. We will review our assortment and remove items as appropriate.’

What is Junteens?

In 1863, President Abraham Lincoln issued the Emancipation Proclamation, which ended slavery. It freed more than 3 million slaves from the Confederacy.

It took two more years for the situation in the enslaved black community in Galveston, Texas, to change.

Juneteenth commemorates the arrival of Union soldiers in Galveston on June 19, 1865, to deliver the news of the emancipation of slaves.

US President Joe Biden said last year he made his day a federal holiday.



I am an avid reader and gluttony observer. A passion for reading and research made me a writer.

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