Watermarks: Why You Need a Watermark + 6 Easy Steps to Create a Watermark

Imagine spending hours working on great graphics for social media posts. I finally get it right and post it on social media. The next day, you log on and see others post your images and claim your work as their own without your permission.

Creating a watermark protects users from this common problem and helps increase brand awareness. In this article, you will learn about the types of watermarks that exist and how to create your own.

Typically, the opacity of the watermark is set to 50% or less. If it’s too thick and opaque, it can prevent viewers from noticing other details of your content. But if it’s too transparent, it’s easily ignored.

Opacity depends on the image type and purpose. For example, photographers and videographers choose lower opacity because every detail in an image is important. You’re also more likely to place a watermark at the bottom of the corner of your image.

For branded shared content marketing tips, watermarks are highly opaque and prominently placed on assets for easy recognition.

Types of watermarks

There are two types of watermarks: visibility and digital. They are used by different users for different purposes.

A visible watermark is what most people think of when we use the term. Represents a stamp (usually a logo, text, or pattern) that is superimposed on an image. Content creators most often use this type to deter theft and increase brand awareness.

Digital watermarks, on the other hand, are invisible to the naked eye. Instead, a watermark is embedded in the image data. It can also be used by content creators, but is more often used by banking and media organizations to authenticate media and identify sources.

Why are watermarks important?

Online, especially on social media, content creators and brands don’t have many reliable resources to deter theft. Someone can easily capture another user’s screenshot or screenshot work and post it as their own.

Most social media sites provide reporting tools, but there is still much work to be done to protect online users from piracy. One of the few social channels that resonates instantly is YouTube, where the use of music and video is tightly controlled.

Watermark Yes

image source

As a result, a watermark can help protect your work. It’s not perfect, but it does provide a layer of security.

brand awareness

On social media, content can come to mind at any time.

If you’re lucky enough to get word of mouth, there’s a good chance that other pages will repost your content. You want to make sure that your content has identifiable content that can lead users back to the page.

Reaching a larger audience is also a great opportunity to promote your brand and build brand awareness.

Watermark Yes


To prevent illegal downloading of creative assets, Adobe watermarks all images that users preview. Adobe Watermark Example

They use two types of watermarks. One in gray with the words “Adobe Stock” spanning the entire image and the other in black in the lower left corner.

This allows users to easily preview images before purchasing without having to use them.

Buzz Media Agency

This media agency uses watermarks on their Instagram posts to share their work without the risk of hijacking by others without proper attribution.

Buzz Media Agency Watermark Example

image source

You will notice that their watermark is their logo. This makes it easy for users to find if the image is shared on a platform or elsewhere.

It also stands out without taking your eyes off the other elements of the image.

PR Girl Manifesto

The brand takes a more modern approach to watermarking. This approach is used by many companies to post interesting and shareable content on social media.

watermark yes publicity girl statement

image source

There are a few differences from the average watermark in this case.

  • The opacity is 100% which makes it very visible. However, it is balanced by a small font size.
  • It’s not a logo or pattern, it’s the Instagram handle of the page.

It’s always a good idea to watermark this way when marketing your content on social media. It keeps your brand central and makes it easy for users to find their profile.

How to make a watermark

There are several ways to create a watermark. So, which method you use will depend on the tools available and the type of asset you want to watermark.

The most popular tools for creating watermarks are:

Canva is the most accessible option, so let’s see how to create a watermark with this tool.

  1. Visit Canva.com and create an account.

  2. Choose a template type or create a custom template.

    How to Create a Watermark in Canva Step 2: Canva Homepage

  3. Create a watermark and choose the opacity you want.

    How to Create a Watermark in Canva Step 3: Create a Watermark

  4. When watermark creation is complete, click “Share” in the upper right corner. Then select “Download”.

    How to Create a Watermark in Canva Step 4: Menu Sidebar with Download Button

  5. Check “Transparent Background” and download the watermark.

    How to Create a Watermark in Canva Step 5: Menu Sidebar "transparent background" selected
    memo: This feature is only available in Canva Pro. To complete this step for free, download the image and then removebg.com Upload an image and remove the background for free.

  6. Use watermarks for videos, images and other content.

Add watermark to video

you have it! Creating a watermark is a precautionary measure that helps protect your creative assets and build brand awareness.

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