What is Small Business SEO?

Even as a small business, it is still possible to develop SEO strategies that will help you remain competitive in the marketplace.

Read on to find out everything you need to know about small business SEO, why it’s important, and how to develop a business strategy that doesn’t require a budget.

It is important not to confuse small business SEO with local SEO. Because local helps your business appear in location-based searches and general results. However, some small businesses may wish to take advantage of local traffic, so if this is your case, include a local step in your small business strategy. We will discuss this further below.

Is SEO good for small businesses?

SEO is very important for small businesses as it helps you generate organic traffic without paying for ads on SERPs or other channels. When your site appears in search rankings, it helps you become more competitive, drive more traffic, drive engagement, drive sales, and build your customer base.

If you don’t optimize your site, your results may only show your competitors and your target audience may not even know you exist.

Let’s take a look at how to do SEO for your small business. Let’s take a look at how to do SEO for your small business.

SEO Strategies for Small Businesses

Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many of the steps you can take are free and you can do it yourself.

Let’s take a look at how to do SEO for your small business.

1. Do keyword research.

Keyword research helps you find the right words to use on your website when you write about your content, give your page a title, and choose a URL.

You can find the most relevant words to use on your website when writing about the products you offer and the search terms your audience tends to use when looking for products similar to you. As a small business, keywords should help you advocate for your unique product and stand out in your niche.

The easiest way to do keyword research is to use a keyword research tool like Google’s free. keyword planner.

2. Build a logical site structure.

An important factor in boosting your site’s ranking in a SERP is creating a Google-friendly site structure with schema markup and structured data.

  • Schema markup is the code you add to your website to provide additional information about your list. It can help you rank higher in search results and drive clicks. For example, you can add a star rating scheme to your list so that browsers know that you are highly rated and worth checking out.
  • Structured data is how your website organizes and tags text and helps crawlers understand the context of information on your site pages. for example Product page structured data For product description pages.

You also want your website to have a logical structure for navigating the site, including internal links. This helps Google navigate the different pages of your site and understand what is what. The image below is an example of a high-quality website structure.

3. Optimize your page SEO.

In-page SEO includes elements such as meta tags and image alt text. This information describes what is on your site to Google and provides searchers with additional information about what to search for.

1. meta tag

Meta tags are very important for small business SEO. Competition can be fierce, so using accurate meta descriptions and meta tags helps Google show you the right results for queries that are most relevant to your business.

  • A meta title is a title you use to describe the content of your page’s content. When writing them, aim to summarize the main topic of the page with relevant keywords.
  • The meta description provides a summary of the page that describes your business. This summary only appears in search results and aims to include target keywords when writing.

The image below is a search result card for Marcy & Myrtle, a small coffee shop in Brooklyn. It features meta titles, Marcy & Myrtle: Fresh Coffee and Baked Goodsand meta description: Marcy & Myrtle offers fresh coffee, delicious pastries and excellent service in a welcoming and relaxed atmosphere.

Small Business Search Engine Optimization Examples of Meta Titles and Meta Descriptions

2. Image Alt Text

Image alt text provides more context to your content by describing an image on your site. Image alt text also helps you rank in image packs and image search results.

Image alt text also allows screen readers to access your website because the description can be used to describe the image on the page.

Syndicated is a cinema/restaurant, and the image below is from a website advertising the Sidewalk Cinema series. The alt text reads “Shot from The Sidewalk Cinema at night showing Wes Anderson’s Moonrise Kingdom”.

Alt text uses relevant keywords related to offers, press films, to display your business in relevant search terms.

Small Business Search Engine Optimization Example of Image Alt Text

image source

4. Get backlinks from relevant sites.

As a small business, the best way to build authority in a SERP is to get backlinks from relevant sites because Google trusts sites with high domain ratings. You can also build trust by finding links to your site from pages your prospects trust.

Here are some strategies for getting backlinks:

1. List your business in the relevant directory.

Submit links to directories relevant to your business, but make sure they are legit. Listing your site on spam and deceptive websites will do more harm than good.

LinkedIn is a trusted source with a high domain rating, making it a great directory for small businesses to list, regardless of their niche. Awoke Vintage is a small business based in Brooklyn, NY that has created a business profile on LinkedIn.

Small Business SEO Examples of Backlinks

image source

2. Submit your site to local listings.

If you rely on local traffic, submit your NAP (name, address, phone number) to a local directory. Many local directories are a source of authority so your business can build trust. Some examples of directories are:

Here is a list of the best online directories for local businesses.

3. Place the link on all profiles.

If you have multiple social media accounts, please add the website link back to your profile. For example, you can include a link in your YouTube channel description or Twitter bio.

5. Technical SEO

For small businesses, your website may not have much content. However, you still want to monitor your technical SEO to make sure your site is running and easy to navigate. Some key factors to focus on are:

  • A Secure Sockets Layer (SSL) that signals to Google that it provides a secure browsing experience.
  • optimization page speed Compressing images and large files
  • Makes your site code uncluttered and has a logical structure that makes it easy for crawlers to navigate and learn about your site.
  • Mobile-optimized with a responsive mobile design, visitors can easily navigate and have an enjoyable experience on any device.

6. Write a good copy.

you might be thinking “But I am just a small business! I don’t have much to write about!” it’s okay. You don’t have to write a lot, but you want to make sure all copies of your site are good in that they contain your target keywords. Google helps increase visibility because it learns which search terms are relevant to your business and when it should show you in results.

7. Continuously monitor your SEO.

Part of your overall SEO effort is continuous monitoring of your website. You can run regular SEO audits to check each of the factors mentioned above and see if anything needs to be fixed.

8. Optional: Tell Google where you are.

If you rely on local customers and local traffic to monetize, tell Google to show your location in relevant searches by adding the following Local Business Structured Data on your site. We also recommend optimizing your Google My Business profile.

SEO will help you stand out as a small business.

Small Business SEO is free and helps you appear on the same SERP as your competitors. An optimized site can help you stand out and attract eligible customers who are already looking for the products you offer.

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