What is StacheStrong? American curling legend Matt Hamilton cuts his famous haircut for charity


American Matt Hamilton cut his hair for a charity in honor of Brain Cancer Awareness Month.

Hamilton’s hair was more than just a fashion statement for the 2018 and 2021 Winter Olympics. His long locks also helped raise funds for a good cause.

After twice attending the curling Olympics in McFarland, Wisconsin, he donated 12 inches of hair to Wigs for Kids, a non-profit organization that helps teens lose their hair.

Hamilton got her first haircut in nearly three years.

What is StacheStrong?

Gerner founded StacheStrong after his brother GJ was diagnosed with glioblastoma multiforme (GBM), the most common and fatal primary malignant brain tumor in adults. GJ’s signature name was given to the tissue when he underwent brain surgery in 2018.

Matt Hamilton’s haircut was part of an ongoing fundraising campaign for StacheStrong. The 501(c)(3) Foundation, which has raised over $2 million for brain cancer research. Sponsored 17 research grants and clinical studies.

During the 2018 Pyeongchang Olympics, Hamilton signed with StacheStrong after CEO and co-founder Colin Gerner recognized his distinctive mustache and distinctive hairstyle.

“It was a family gathering for my brother who had brain surgery and had his mustache cut off,” Gerner explains. “So did me and my father. When your brother is going through something like this, that’s all you can do. #StacheStrong was born and it started to evolve as naturally as possible.”

GJ died in 2019 after battling brain cancer.

Matt Hamilton had no personal experience with GBM when he first joined StacheStrong, but that changed after his uncle’s diagnosis.

“Two or three months later I found out that my uncle had stage 4 cancer and I was informed that he died on Valentine’s Day during the Olympics,” added Matt Hamilton. “Brain cancer, like any other cancer, is a stink disease, so any contributions I can make are welcome.”

StacheStrong runs a brewery campaign where every pint of beer currently sold donates $1 to an effort to fund brain cancer research. If you want to collect pints, six Wisconsin breweries are participating in the #BrewStacheStrong campaign.

Ankita Khanra

Ankita Khanrah is a sophomore in the Masters Program in Communication and Journalism (Integrated) at the KIIT Deemed University School of Mass Communication in Bhubaneswar.



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