Why has influencer Jackie Aina been criticized for using the word Sòrò Sókè?

Nigerian influencer Jackie Aina is being criticized on social media for labeling one of her new candles Sòrò Sókè.

Here’s everything you need to know.

Jackie Aina’s Sòrò Sókè Controversy Explained

Jackie Aina, who recently turned 35, unveiled her new Owambe candle collection on August 5th.

For her new product, she collaborated with fashion designers Claude Kameni and FORVR Mood, a brand founded by Aina.

Nevertheless, the collection consists of four new fragrances: Sòrò Sókè, No Wahala, Soft Life and Spice Of Life.

As the word Sòrò Sókè is associated with controversial protests in Nigeria, this has caused a lot of drama for influential people. The term comes from the yoruban (a West African ethnic group) and means ‘speak’ or ‘don’t be silent’.

In 2017, young Nigerian youths gathered to protest the police brutality that led to the dissolution of the controversial Special Anti-Rift Squadron (SARS).

The online campaign used hashtags such as #EndSARS and #SòròSókè during the protests.

Therefore, many users criticized Aina for marketing her products using sensitive slogans.

User reactions to Sòrò Sókè by Jackie Aina

Many social media users took their stand against Jackie Aina, using a protest slogan to sell Jackie Aina’s new collection of candles.

One user said, ‘Dear non-Nigerians, the reason this is getting a lot of backlash is that Jackie Aina brazenly named one of the candles “Soro Soke,” which translates to “speak”. It was one of the rallying crys during EndSars. But Jackie was particularly silent during the protests.’

Another said, ‘Wow. That’s really shameful. I am not Nigerian but I know I will block her. thank you venomous.’

Someone said, ‘Jackie Aina is a great example of remembering that you’re Nigerian when it’s time to make an impact.’

Another user commented, ‘Jackie Aina always seems to be an opportunist. He never took a firm stand on anything he did.’

Who is Jackie Aina?

Jackie is a Nigerian-American YouTuber who develops content around cosmetics and self-care.

Aina has been vocal about support for people of color. She also talked about how to increase social media visibility for minority citizens.

Photo: Emma McIntyre/Getty Images for YouTube Beauty

Besides, she is very active on most social media platforms that have gained her many fans.

She currently has 1.8 million followers on Instagram and 3.56 million users on TikTok.u.



I am an avid reader and binge watcher. My passion for reading and research made me a writer.

Leave a Comment