WPP teamed up with Epic Games to jump into the metaverse.

Global agency holding company WPP joined hands with interactive entertainment company Epic Games.

Epic Games, the developer behind Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for businesses on the metaverse.

The partnership will implement a new training program with curriculum for executives, creative practitioners, media professionals and strategists, and train WPP staff on how to use the Unreal Engine to create custom brand experiences in Fortnite.

The WPP team will work closely with Epic Games experts to build interactive experiences for brands on the Unreal Engine, an advanced real-time 3D creation tool used in a variety of industries including games, film, architecture, fashion, automotive, music and live events. will be

WPP has teamed up with Epic Games company SuperAwesome to create innovative creations such as the immersive island made for Adidas in Fortnite for the Ozweego sneaker line.

WPP acquired influencer marketing agency Village Marketing this year. Last summer, WPP acquired AI technology company Satalia to promote AI capabilities across the company and help shape the holding company’s AI strategy. Both companies joined Wunderman Thompson.

version of this article First appearance on PRWeek

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