YouTube is testing the new membership gift feature with a small group of creators. presentation this week. Starting today, the company has launched a beta version of the Channel Membership Gift that allows users to gift each other a paid membership. Channel Membership, the YouTube version of Twitch’s subscription service, lets subscribers pay a monthly fee to support creators while enjoying additional benefits.
Membership Gifts allow a creator’s channel members to purchase a set number of channel memberships with a single purchase, and gift them to other viewers via the creator’s live stream on YouTube. Viewers who receive the membership gift can use the creator’s channel membership for one month. Users must opt-in to receive a gift membership on their channel by clicking “Accept Gift” in the gift membership notice displayed in live chat when someone purchases a gift membership.
YouTube then distributes gift memberships based on how viewers interact with the creator’s channel. For example, loyal viewers who interact with your channel frequently are more likely to receive a membership gift. If you are selected for a gift membership, you will receive a private live chat message and receive an email. Viewers who receive gift membership pay nothing and producers receive a normal share of the revenue from each transaction. Existing channel members are not eligible for gift membership.
YouTube said, “It’s not ready for widespread use yet, so we’re starting a beta to get feedback and continue developing the feature.” blog post. “For example, purchasing a gift membership on mobile will not be available during the beta period and will be reserved for full release.”
YouTube notes that gift memberships use the same 70/30 (Creators/YouTube) revenue split where the revenue share is calculated after applying iOS’s App Store fees (if applicable) and other fees such as sales tax. Creators interested in testing new features can request access via: this request form. We’ll let you know when this feature becomes available in the next few months.
The test launch comes as YouTube recently expanded the Super Thank You feature to all creators eligible for the YouTube Partner Program. This feature allows viewers to show additional appreciation for their video by paying the creator one of four preset amounts between $2 and $50. YouTube also has a Super Chat monetization feature that allows creators to monetize their live streams. There’s also a Super Stickers feature for fans who want to show their support and connect with their favorite creators.